May 2024
ertonline.co.uk
Q: Tell us about your stand this year? Vijay Bhardwaj: Our presence at this year’s showcase was impactful and comprehensive, highlighting our hero technologies, upcoming campaigns, and newly-launched products. Sustainability remained a central
The stand also showcased Beko’s largest multi-channel campaign to date, focused on reliability
focus
for us, as we continued our commitment to reusing and recycling materials in constructing the stand. We also took steps to manage waste effectively, including allocating certain areas of the stand for reuse by members after the event or for distribution later in the month. In terms of content, we took a more
streamlined approach, featuring fewer products and messaging. This
intentional decision
aimed to draw greater attention to the member journey and storytelling within the stand, while also elevating brand representation. Overall, these updates allowed us to offer a more focused and engaging experience for both attendees and members alike.
Q: What Blomberg products did you show at this year’s event? VB: Blomberg took centre stage at this year’s event, not only with our latest built-in range but also by introducing a new trio of cooking platforms, including a pyrolytic oven, a combi multifunctional oven, and a warming drawer. We also unveiled Blomberg’s brand-new
5-Year Guarantee on selected freestanding models. This exciting addition underscores our confidence in the quality and reliability of Blomberg appliances, providing customers with peace of mind in their purchasing decisions. While we already offer a standard 3-year guarantee on all Blomberg appliances and a
15
5-year guarantee on our built-in appliances, we’re now providing an extended 5-year guarantee on selected freestanding appliances when registered within 90 days of purchase. To celebrate this launch, we engaged attendees with our ‘Beat the Blomberg Batak’ game, offering five lucky winners each day the chance to win £500. The energetic response to the game, coupled with the repeated emphasis on the number five, perfectly reinforced the messaging behind the 5-Year Guarantee. We also relaunched our Blomberg Boost 2.0 member training programme. When signed up to Euronics staff rewards, colleagues will have access to an engaging platform that offers them more rewards for becoming experts on the Blomberg brand. This initiative not only engages staff as brand advocates but also helps our consumers better understand the features and technologies offered by Blomberg.
Understanding the changing consumer landscape, with a growing demand for energy and water-efficient appliances, we also tailored our 2024 stand to feature a dedicated Blomberg laundry area. Here, we showcased our latest energy-saving technologies, including our most energy-efficient tumble dryers, all boasting ‘A++’ energy efficiency. Most notably, we unveiled our new Blomberg laundry platform with our SpinSave technology – a ground-breaking innovation that uses unique drum movements to dissolve detergent faster and with less heat, resulting in up to 35 per cent energy savings in everyday wash programmes. This technology, along with Blomberg’s selection of energy-efficient laundry appliances, perfectly underscored our commitment to energy efficiency, offering tangible solutions for consumers to reduce their carbon footprint. >>
Blomberg’s new 5-year Guarantee, available on all built-in appliances and selected freestanding appliances. Right: Blomberg’s new SpinSave laundry platform
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