May 2024
ertonline.co.uk
Haden has recently collaborated with clothing brand Smiley.
time-saving benefits that resonate with today’s consumers. For instance, air fryers utilise advanced air circulation technology to delivery delicious results in significantly less time. “Additionally, their compact design and easy clean-up caters to busy households seeking quick and efficient meal preparation.” The company also has some upcoming launches in the small cooking sector, including additions to its air fryer and microwave ranges. Alongside this, it is also launching an exciting collaboration in the coming months which includes a four-slice Toaster and a 1.7 litre kettle. Elsewhere, RKW states that air have remained one of
fryers its top-selling items,
particularly after its TV campaign for its Tower brand over the Christmas period. The company explains: “With their innovative technology and versatility, air fryers have changed the way consumers think about cooking. Not only do they offer a healthier alternative to traditional deep fat frying but they are also much faster than a conventional oven, saving energy and money for the user.” Today’s consumers have different
requirements, this is highlighted by the booming sales in air fryers as consumers now consider the appliance to be a staple product in the kitchen and consumers are no longer only using them to cook chips. RKW continues: “We are experiencing consumers trading up to larger models with a bigger cooking capacity and more functionality. Consumers are now using an air fryer over their oven so now they are looking
for an appliance that they can use to cook for the whole family with multiple features, all at an affordable price point. “At Exclusively, we’ll be showcasing our latest air frying developments across the Tower core range and also in the new and highly anticipated Good Food in partnership with Tower collaboration. “Tower has launched brand new technology, created to make cooking in an air
fryer
even easier. An internal sensor detects the temperature of the food added to the air fryer and uses AI to intelligently calculate the required cooking time.”
The company says it hopes its new partnership with Good Food will shake up the small cooking appliance and housewares market.
The partnership will launch a range of air fryers including the GF17015, 10L Dual Side Oven & Basket Air Fryer with Vizion Viewing Windows. For retailers, RKW explains that it is essential to have a comprehensive range of products to suit a wide variety of consumer needs and tastes across multiple price points. The company says that its packaging is designed to be the silent salesman, guiding consumers and providing crucial information about the features and benefits to each product. Consumers can scan a QR code on the box of the product which takes them to the Tower Portal. Here, the consumer can see extra information about the product, ranging from specs, features, images, videos and recipe content. By giving consumers extra product information at the physical point of sale, RKW says it has seen a huge increase in sales conversion for its retailers. Alternatively, Morphy Richards’ Marketing
Director, David Foulstone, says: “Slow cookers and soup makers have been selling well for us, largely due to the growing consumer interest in convenient, healthy cooking options. As people continue to lead busy lifestyles, the appeal of being able to prepare nutritious meals with minimal effort is significant.” Mr Foulstone explains that the benefits of slow cookers and soup makers appeal to today’s consumers thanks to their energy- saving and cost-effective features, yet people don’t want to compromise on quality or performance. >>
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RKW has recently announced its new partnership with Good Food.
Morphy Richards’ Clarity Soup Maker
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