A SIGN OF DESIGN Home Appliances
The kitchen is the art of the home
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To cater for today’s increasingly creative consumer, manufacturers are now offering kitchen gadgets in more colours, shapes and sizes than ever before, and the ‘saleability’ of these appliances has never been better! Jack Cheeseman takes a look at the market…
W
hether it’s a retro style harking back to a bygone era or a futuristic yet minimalistic, modern
aesthetic, home design and decoration is
extremely important to consumers. Nowadays consumers are more conscious of their surroundings and interiors; as a result, people crave a kitchen design that ticks a lot of boxes. With all the various appliances and accessories on offer today, the opportunities to personalise these spaces are greater than ever with quality colours, accented attributes and touchable textures.
Smeg is well known for its desirable designs
and eye-catching colours, not least with its iconic 50s-style FAB fridges and other smaller appliances; these feature the signature rounded curves, solid chrome handles and vibrant colourways so consumers can express their personality to match their kitchen design. “We have recently released our Sea Salt
Green FAB, which brings a sense of calmness and vitality
into any space,” says Smeg
UK’s Head of Marketing, John Davies. “As a fantastic alternative to neutral hues, it can be
beautifully paired with our Neptune Grey oven and hob for a sophisticated and stylish kitchen. “We are seeing this Spring/Summer as a time for renewal, bringing the freshness of nature indoors. Our Victoria range cooker features our signature retro aesthetic and is inspired by the traditional curves, colours and branding of our Italian origin.” Mr Davies reveals that the brand is also launching its new nine-in-one steam oven that will be joining the retro range this Summer. But there’s more than just the retro look for Smeg; other designs include the timeless Linea and Classic ranges as well as the contemporary Portofino range. The Symphony range cooker is another example – with details such as cast iron pan supports, eclipse black glass doors and new full-length handles and towel rails. As we heard from Michael Hardwick in this
month’s ERT Interview, ASKO’s design ethos embraces the facets of classic Scandinavian design – clean lines, beautiful craftsmanship and exquisite attention to detail. “We take pride in using high-quality materials such as stainless steel, to not only enhance the aesthetic appeal of the appliances but also
ensure durability and longevity, making them a worthy investment for consumers,” explains Jessica Rhodes, Product and Marketing Manager at ASKO. “We have recently introduced a new colour
to our built-in appliances: Pearl Grey Elements, drawing inspiration from the volcanic rocks and majestic fjords of Scandinavia. The new colour favours warm, grey earthy tones that integrate with contemporary kitchen styles and combine with a wide range of materials such as wood, granite, marble and ceramics,” says Ms Rhodes. The Pearl Grey Elements range consists of ovens, hobs, cooker hoods, coffee machines and warming and vacuum drawers. The
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