May 2024
ertonline.co.uk REVIEW 16
The Beko Plc team with Euronics CEO, Paul Tyler, receiving the Best Investment in Energy Efficiency Award
Q: How did Beko Plc’s other brands contribute to the event? VB: We were thrilled to spotlight Beko’s largest multi-channel campaign to date, centred on the theme of reliability. Running from 1 May until the end of July, this 360 campaign covers TV advertising, BVOD, social media, retail media, and activation. It shines a spotlight on Beko’s rigorous testing process, demonstrating how our appliances undergo stress-testing to ensure lasting durability and withstand the test of time. We proudly displayed the Beko products
featured in the campaign, allowing attendees to experience their features, benefits, and durability firsthand – a unique advantage of attending the Showcase that cannot be replicated online. In addition to Beko and Blomberg, we also showcased key products from Leisure and Zenith. While Zenith offers both freestanding and built-in appliances, Leisure provides high- quality range cookers for consumers who value performance and style in their kitchen. We were delighted to share our positive
year-to-date results for the Leisure brand, reflecting its success and growing popularity.
Q: What product features and benefits can independent retailers push in their stores? SN: Independent retailers can leverage several of the features and benefits shown on our stand in their stores to attract and retain customers. Firstly, when speaking to customers about
Beko Plc’s portfolio of brands, they should emphasise the reliability and durability of our appliances, highlighting features such as robust construction, rigorous testing processes, and extended warranties, including Blomberg’s 5-Year Guarantee on selected appliances. This reassures customers of the quality and longevity of their purchases, fostering trust and confidence. On the back of Beko’s upcoming reliability campaign, retailers should use the impactful stress-testing statistics seen in the multi-channel campaign to reinforce the quality and durability of Beko appliances. Retailers should also pay attention to the energy efficiency and sustainability features seen in our appliances. Promoting high energy efficiency ratings, eco-friendly manufacturing processes, and innovative technologies, like Blomberg’s SpinSave technology, can appeal to environmentally-conscious shoppers.
Q: Why is Euronics Showcase important for brands like yours? SN: Showcase offers a rare chance for us to engage with our retail partners, allowing us to gain insight that helps shape our understanding of customer needs and preferences. The event is also important for businesses aiming to stay ahead in an ever-evolving industry. As technology progresses and consumer preferences shift, staying updated on the latest trends and innovations is essential.
Beyond networking and market insights, the event also provides an opportunity for brands to highlight their corporate social responsibility strategies. Beko Plc is committed to minimising its environmental footprint, and Showcase is the perfect event to spotlight this dedication. Attendees had the opportunity to interact with our sustainability team to inquire about our environmental initiatives. The positive feedback and interest we received reaffirmed the importance of our commitment to sustainability and the provision of energy-efficient solutions to our consumers. It was an honour to receive the Best Investment in Energy Efficiency Award at this year’s event, reflecting the collective efforts of the Beko Plc team towards innovative product development and sustainability.
Q: What do you predict for the electrical retail industry in the year ahead? SN: The significance of electrical retail has never been greater. With evolving consumer preferences, businesses like ours must remain flexible and adaptable to meet both retailers’ and consumers’ changing needs. Similar to last year, we anticipate rapid technological
advancements in 2024,
particularly in energy efficiency and sustainability; this will drive the industry further towards investing in sustainable product design and development. Prioritising
customer experience and
engagement will be essential for business success in the coming year. As consumers become more discerning, companies must strive to deliver exceptional products and services. This involves investing in customer support, feedback mechanisms, and other engagement initiatives to foster strong customer relationships.
Q: What does the future look like for Beko as part of the newly-formed Beko Europe? Teresa Arbuckle: Looking forward, we are thrilled about the growth opportunities available to us as part of the new Beko Europe. This joint venture between Beko B.V and Whirlpool Corporation marks an exciting chapter for us at Beko Plc. With Beko Europe boasting over 20,000 employees and a production capacity of approximately 24 million home appliance products per year across 11 production sites, the future looks incredibly promising!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
