REVIEW
‘A more focused and engaging experience’
14
Last month, the annual Euronics Showcase returned to the NEC with some of the biggest electrical manufacturers demonstrating their latest appliance technology to Euronics Agents and Members. ERT caught up with Beko Plc to discuss the latest products and technologies from its Beko, Blomberg, Leisure, and Zenith brands.
retail businesses across the UK, showcasing the latest home entertainment and appliances to Euronics Agents, members and other attendees. At the show, ERT chatted to Steve Naylor, Channel Manager for Independents at Beko Plc, Vijay Bhardwaj, Marketing Director at Beko Plc, and Teresa Arbuckle, UK & Ireland Regional Managing Director at Beko Europe to discuss the latest products, campaigns, and innovations from its portfolio of brands… “The annual Showcase is always a highly anticipated event for the team at Beko Plc, and this year was no exception,” Steve Naylor told ERT. “As always, the event provided a prime opportunity to network with fellow businesses, discuss emerging trends and technologies in the appliance industry, and showcase our latest product innovations to Euronics members. “Our team look forward to this event each year as it allows us to demonstrate our commitment to delivering superior products and services to our customers.”
T Q&AQ&A
Q: What are the team’s thoughts on how this year’s show went? Steve Naylor: Our team’s impressions were overwhelmingly positive. We took great pride in presenting our four leading brands – Beko,
he Euronics Showcase is run by CIH (Combined Independent Holdings Ltd), part of Euronics, and brings together some of the most prominent independent electrical
Leisure, Blomberg and Zenith – of which the latter two are exclusively available to Euronics. We were pleased to receive an abundance of positive feedback from attendees on our brand’s latest product innovations. A standout moment of the event was the enthusiastic response to the launch of our new Blomberg laundry platforms, featuring ergonomic and stylish designs. The introduction of our new Blomberg SpinSave technology generated great excitement due to its strong focus on energy-saving functionality across a number of wash programmes. Attendees were also impressed by the presence of our
live chef, whose infectious
positivity and humour elevated engagement levels. Not only did the chef create delicious
Beko Plc’s 2024 stand at the annual Euronics Member Show
Above: The live chef delighted attendees as he showcased the cooking capabilities of Blomberg appliances
dishes that showcased the cooking capabilities of Blomberg appliances, but he also explained our key cooking technologies in an easily understandable and relatable manner.
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