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NEWS EXTRA


SCREWFIX HITS 600 AND PLOUGHS AHEAD WITH EXPANSION


Screwfix celebrates a major milestone for the UK retailer which has added 100 new stores to its network in the past 18 months and is set to continue its plans for growth within the company.


S


ince opening its first store


in Yeovil in


2005, Screwfix has grown significantly, with 97% of the UK population


being


within a 30-minute drive from their nearest store. Screwfix is on track to open 50 stores in 2018, with many more planned for 2019, the company has said.


The latest addition, on the Trident Industrial Estate officially


opened


in Hoddesdon, its


doors on


September 20 to hundreds of local customers. Like all Screwfix stores, Hoddesdon is open seven days a week and its opening has created new jobs in the town. The retailer’s strong focus on customers and convenience – with extended opening hours, click & collect, next-day delivery and its 24/7 contact centre – is a major contributing


factor to its fast


growth rate and has also earned it several high profile awards in recent years. Screwfix’s digital capabilities and learnings from the business are being used by its parent-company, Kingfisher plc, to develop leading ecommerce platforms in stores and back-of-house systems across its European network of retail operations, as part of the group’s ambitious five-year transformation programme.


Investment continues With expansion continuing at a pace within the business, Screwfix CEO John Mewett said of the new opening: “We’re immensely proud to be opening our 600th Screwfix store. It represents a major milestone in our ambitions to offer the ultimate in fast, high quality


service for our tradespeople, who need a responsive service, seven days a week. We are continuing


8 DIY WEEK 12 OCTOBER 2018


customer


to invest in our stores alongside our digital offering to ensure our customers can get the products they need, when they need them. Operations and property director Scott Parsons, spoke to DIY Week ahead of the opening. He re-iterated the previously-announced target of 700 Screwfix stores in the UK, saying “we think we have room for [that number]” but adds: “It will take another two or three years at our current opening rate to get to that.” Mr Parsons told DIY Week the


increase in store openings also helps to enhance the digital performance at Screwfix. “For digital to really


succeed, you have got to have a true omni-channel approach, which is what Screwfix has got. Having stores really compliments that because, what happens is, we end up with 600 collection counters for customers. With our customers, a lot of the work they do means they need the product the same day, so ordering through digital is a great way for them to secure stock and they can then collect their goods from any of our 600 stores.” The click & collect service, which enables customers to pick-up their goods in as little as one minute after ordering online or over the phone,


has already received more than 27 million orders. “It’s all about the customers and what the customers want,” Mr Parsons said. “A lot has changed over the years. No longer can you dictate to a customer how they want to shop, it’s all down to the customer themselves. “We talk about channels but, actually from a customer point of view, channels are irrelevant. Today they might want to collect from the store, tomorrow they could be quite happy to have it delivered at home, . This is why click & collect is really important. I think we’re going in a good direction.”


www.diyweek.net


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