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RETAILING TASTE THE of ‘plants first’.


here are garden retail operators who put horticulture above all else and communicate a very strong message However,


the


management team at Rosebourne has set about creating a different model for its group of centres and, with garden industry veterans Neville Prest, Jon Kitching, David Brown, Salim Sajid, Hugh Jackson and Charles Good involved in the venture, there is plenty of experience to draw on.


Aldermaston is the second purpose-built centre to open under the Rosebourne name, after former Garden & Leisure Group director and HTA CEO Carol Paris’ new venture, Somerton Ltd, signed a franchise agreement with the group, having secured backing from Puma Investments to develop a group of garden centres in Southern England. The portfolio, which comprises sites in Aldermaston and Weyhill, Hampshire, is soon to be extended with a new centre in the midlands,


AT A GLANCE...


Name: Rosebourne Address: Basingstoke Road, Aldermaston, Reading, RG7 4LD Tel number: 01189 712123 Email: info.aldermaston@rose- bourne.co.uk Website: www.rosebourne.co.uk Shop established: September 2018


Selling space: 3,490sq m plus 1750sq m outdoor plant area Product offer: Catering, food hall, plants, sundries, garden tools, housewares, gift Branches: 2; Adlermaston Weyhill


General manager: Dan Adams Staff number: 80


12 DIY WEEK 12 OCTOBER 2018 www.diyweek.net


as it was revealed the same group of investors has secured the purchase of


a former Wyevale centre in


Solihull – a centre Jon Kitching used to run when it was part of the


Blooms of Bressingham group. A departure from some traditional


garden store layouts, the footprint at Rosebourne’s centres doesn’t bring visitors straight into a plant


DIFFERENCE T


The second Rosebourne garden centre opened its doors to the public this month in Aldermaston near Reading, with a strong focus on food and catering in order to create an enhanced experience for shoppers and help fend off online competition. Fiona Garcia reports.


area when they arrive. Instead, they are immediately greeted by the abundant food hall, selling fresh produce and grocery items; from locally-grown fruit and vegetables,


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