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DID YOU SEE AT GLEE?


visitors from across the sector flocked to the display, which was full to the brim with expert visuals and inspirational store layouts, showing retailers how best to follow the current trends and surprise their customers.


T Romeo Sommers said this year


there has been a real focus on simply having fun. “If I’m not confident with my plants, I want to have more fun. Retailers shouldn’t be using boring colours; you need to make it fun.”


Mr Sommers often referenced to the fact that more young people are interested in plants and gardening, whether it be children or young adults, and in order to nurture them and keep them interested, retailers mustn’t be too quick to point out faults, but simply let them enjoy the process.


He said: “Let people play and


Trend forecaster and concept developer Romeo Sommers, giving a tour of the Retail Lab


GARDENERS JUST WANT TO HAVE


www.diyweek.net


Romeo Sommers enlightened Glee 2018 visitors at Birmingham’s NEC last month to the current gardening trends, and how retailers can develop them within its stores.


FUN


create, let them enjoy it and don’t tell them they are wrong. Late bloomers are the ones who want to work with plants, they love it but they don’t know how to do it. They don’t have the skill or knowledge. You will usually see these types of people buying ready-made plants and containers, so they can say ‘I did it myself’. They are likely to want to expose their tools and make them look stylish. You think they are using them but maybe they aren’t…” Getting out into nature and learning about plants is often a fun activity for children, and Romeo encourages retailers to make the most of their curiosity. “Have a play area for children in your garden centre, as close to nature as possible, and offer workshops for them,” he said. He references an arcade game demonstrated in the retail lab: “Instead of saying ‘I’m the cheapest, you should buy from me’, say ‘if you buy something good for nature, you get a coin and you can play a game to win a free gift’.” The Buzzy Bee arcade game where you get a coin and you can win add-ons for your bee friendly plant. “Have an area for children to play, it makes the shopping environment less aggressive and allows them to have fun and relax.” Mr Sommers also suggests retailers look into the best plants for classrooms, and use this as a selling point for local schools. He said: “Tell schools how important it is for classrooms and playground to have plants in; it helps concentration, creativity and air quality.”


12 OCTOBER 2018 DIY WEEK 23


he Retail Lab is a popular attraction year after year at Glee, and this show


was no exception. Show


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