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COMMENT Creatures great and small


No 5,844 - 12 October 2018 www.diyweek.net


Editor: Fiona Garcia 01622 699 161 fgarcia@datateam.co.uk


Assistant editor: Kiran Grewal 01622 699 155 kgrewal@datateam.co.uk


Art editor: Paul Forster 01622 607 962


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In This Issue


© 2018 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself


Retailing, Domestic Electrical Appliances,


Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.


P4 / NEWS


The latest headlines from across the home improvement and garden sector


P12 / RETAILING DIY Week explores the newest Rosebourne opening


in Aldermaston


“Engage the customer... caputure their imagination and sell more”


Founded in 1874


Tapping into the wellbeing trend, consumers have filled their homes with houseplants, are on a quest for more natural products and, now, are looking out their window (and under piles of leaves) at the wildlife in their garden. It’s not a new notion but it is one that seems to be gaining momentum, so why not capitalise on the nation’s growing love for the birds and the bees?


Speaking to wildlife charities and suppliers, it seems the key to unlocking the potential in this category and selling more than just a bit of bird seed or a nest box here and there, is adding value and educating your customer. It presents far more opportunity if you engage people and do more than just line the


products up on your shelves. I suppose it’s the same with any category – if you help customers understand the products and what they can do with them, as well as educating them about key issues, you will capture their imagination and sell more. In store you can run workshops or talks, create displays and highlight important messages on POS, even have wildlife charities on hand for a day to help engage and advise shoppers, whilst raising a bit of money at the same time. Why not set up a food back in store for customers to donate items to wildlife hospitals – whether they bring their own products in or buy them from you? A Tesco store near me has a collection bin in the entrance for our local foodbank, which people give to regularly. Of course it’s great that Tesco is doing its bit to raise awareness about the bank and getting people to donate goods for the charity but, without wanting to sound too cynical here, it doesn’t help the store’s sales ether. I know how much I regularly tag on to my weekly shop to pop in the collection bin on my way out. At the end of the day, it’s a win for all parties involved and you have a bunch of happy customers who have inadvertently spent more than they were planning to but have that lovely warm, fuzzy feeling that they have helped someone else – in this case a furry/ feathered/prickly little animal.


Editor, Fiona Garcia: fgarcia@datateam.co.uk


We are proud to sponsor the Rainy


Datateam Business Media Ltd, 15a London Road, Maidstone, Kent, ME16 8LY


Tel: 01622 687031 Fax: 01622 757646 www.datateam.co.uk


P18 / RANGE REVIEW: www.diyweek.net


PET & WILDLIFE We explore the key trends, top issues and biggest opportunities in the sector


P22 /DID YOU SEE AT GLEE? Our full report from the UK’s leading gardening show


12 OCTOBER 2018 DIY WEEK 3 Published by


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