NEWS EXTRA
MADDIE ROSE CAMPAIGN: OPENING UP THE INDUSTRY
TO YOUNG PEOPLE The Maddie Rose Campaign is continuing to expand its reach, opening up the building materials sector to more young people.
THE MADDIE ROSE Campaign is all about inspiring and supporting young people to discover a hidden career within the building materials sector and wider built environment industry.
Each year, the Campaign has encouraged supporters to take part in Maddie Rose Day, a chacne to show their support for the charity by wearing yellow, turning their social media feeds yellow, and generally get involved. This year, Maddie Rose Day will be Thursday 19th September 2024. This special day is a fantastic opportunity to celebrate all the amazing work the Maddie Rose Campaign has accomplished so far, spread awareness of our cause, and get everyone involved in making a difference.
1. Light Up Social Media • Show your support by filling their social media feeds with Maddie Rose Campaign posts. • Change your profile picture to our campaign logo and use our brand colour, yellow, on the 19th of September.
2. Wear Yellow: • Since Maddie Rose Day coincides with BMF Members Day, we
Fundraising
initiatives for this year include:
• On 19th September 2024, the Keyline South & South East team dressed in Yellow, will visit the 22 streets on the London Monopoly Board, along with the 4 stations that make up this most famous of board games. Donate here:
https://shorturl.at/4Jjqz
• Paul Pamment, membership development director at h&b buying group is making the ultimate sacrifice, and having his luscious locks shorn in aid of the Maddie Rose Campaign on September 20th. Donate here:
https://shorturl.at/ky5OJ
encourage all attendees to wear yellow on the morning of the 19th of September. Let’s turn the event into a sea of yellow to show our solidarity and support!
3. Use Our
Communications Pack: • To make it super easy for you to get involved, we’ve created a handy Communications Pack. It’s got everything you need—branding materials, logos, and suggested content to post in the lead-up to Maddie Rose Day.
You can find all the information you need in our on our website
which will allow you to download our Communications Pack, including branding, logos and suggested content you can post in the lead up to Maddie’s Day (https://www.
maddierosecampaign.org.uk/ resources/).
By getting involved in Maddie Rose Day, you’ll not only be helping to raise awareness but also contributing to the ongoing success of our campaign. Your participation can make a huge difference in spreading the word and gathering more support for our cause. BMJ
In the two years since the Campaign launched, the Construction Youth Trust has, with the help of MRC funding:
• Supported 58,972 young people , 73.3% of them from groups that are underrepresented in construction • Delivered sessions with 94 schools since Sept 2021, 88.4% of those schools having above average free school meal eligibility • Supported 1,445 young people to get into
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Education, Employment or Training • Helped 2,836 young people with intensive coaching • Piloted the Hidden Careers in the Supplier and Merchanting Sector scheme over 34 weeks in 2022, with 257 young people taking part. • Piloted a Negotiation skills scheme over 28 weeks in 2023, with 57 young people taking part.
How merchants and manufacturers can get involved in the Campaign:
• Look at your organisations and see if you can find role models who can support the Hidden Careers Sessions • Contact your local schools to see if they would like to set something up or take part in careers events • See if you have suitable Work Experience options, to allow young people to learn more about the opportunities available • Share any apprenticeship or employment opportunities you have with the CYT. • Download the packs and information on settting up sessions, or make a donation to support the Campaign at
www.maddierosecampaign.
org.uk/
www.buildersmerchantsjournal.net September 2024
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