LANDSCAPING
ECODEK IT OUT W
e haven’t had the best weather through Spring and early Summer, but there is considerable pent-up demand in the home improvement
sector, and decking supplier EcoDek has seen this demand jump sharply when the weather does warm up.
“The ability to react quickly to this is important, and being a UK manufacturer means we can offer shorter lead times compared to some suppliers, who import their products and are therefore impacted by shipping constraints,” says managing director Phil Marris.
The most popular of its range being its composite decking, and this is down to seasonal uplift, but we’re also seeing great results from the launch of its website and rebrand since the start of the year. Marris says: “We’ve also been very focused on expanding our product range and sales of Evolution, our new capped decking, have been extremely positive.
“Customers are looking for more than just aesthetically pleasing products. We’re seeing more and more customers interested in the sustainability and environmental impact of the products they buy - and this is happening not just in the commercial marketplace but also amongst the home improvement sector.” He adds that customers are seeking quality products with longevity because for many, budgets are tight right now so they want to invest in products that will stand the test of time, and won’t need replacing in two-three years.
And, as always, time is money – whether paying for landscapers or carrying out a DIY project, the quicker items can be delivered and installed the better, as this saves on install time and costs.
Marries says: “Suppliers need to look at what else they can offer customers, other than a good-looking product. For us, we focus on sustainability, flexibility, quality and peace of mind.
“Customers like the fact that we’re a UK manufacturer and so have full control over
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our supply chain and the materials used in the production of our products. This transparency and our commitment towards a circular economy resonates with our customer base. “Flexibility comes from our ability to produce custom board lengths, from 1.5 to six metres, and this can often be a game-changer as it means customers have less waste, lower costs and fewer joins which offer an improved appearance.
“Peace of mind comes from our focus on quality and our 25-year warranty, backed by a UK company. Ecodek composite decking is solid for maximum durability and our latest capped collection, Evolution, has a protective outer layer for optimum resistance to fading and staining.”
It recently contributed to the East Riding Of Yorkshire Council, and Marries states, it was important to understand what the customer Its important to understand what the customer is trying to achieve, states Marries, and highlights that with EcoDek the customer can choose from its customisable product
Being a UK manufacturer has many benefits, as BMJ finds out in a discussion about EcoDek’s latest offerings.
offering, which is what happened when it helped out with East Riding of Yorkshire Council.
He continues: “After several conversations about replacing their seafront promenade in Hornsea, the customer chose Ecodek due to our ability to be able to supply bespoke board lengths for faster installation and less waste, a composite subframe for optimum longevity, and anti-slip inserts for maximum slip resistance.
“We believe that the best educational resources we can offer are our people. Our team is always on the end of the phone to provide technical support, from help with estimating, to site visits and training days. We can even arrange factory tours around our production facility in Scunthorpe.” n
A supplement to builders merchants journal September 2024
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