LANDSCAPING
KNOWLEDGE IS POWER
Landscaping specialist Marshalls has undertaken research to reveal exactly what house hunters and homeowners are looking for when it comes to landscaping products, and has advice for merchants looking to take advantage.
T
he competition to secure new landscaping projects is tougher than ever, and as such, knowledge and insight of what drives consumer sales is key.
According to the findings of Marshalls’ research, based on 2,001 adults in the UK, over half (51%) of people would be more likely to consider buying a new build home if it had a landscaped back garden. More importantly, nearly a quarter of people (23%) said they’d be willing to pay more for a new build if they got to choose from a choice of templated gardens and the work was done before they moved in.
A further 16% said they’d be willing to pay more for a new build if they were able to opt for a bespoke garden and the work was done before they moved in. For building companies large and small, these insights offer huge
promise of increased business and greater profitability.
Meanwhile, homeowners looking to spruce up the garden space they already own said wildlife and biodiversity is top of their agenda – something for landscapers, gardeners and other installers to consider. Real grass, trees, and seating areas (27%) topped the list of features people want to add to their outdoor space to create a ‘dream back garden’, followed by planters (26%), wildflower meadows (25%), storage (25%) and bird baths (24%). To create a ‘dream front garden’, people would be most likely to seek out planters and hanging baskets (21%), trees (20%), and raised bedding areas (15%). Other popular features for the front of the house include storage to hide bins (13%) and privacy screening from neighbours (12%). With this in mind, and to ensure merchants
play a key role in helping landscapers and builders get the most out of this busy season, Marshalls is encouraging merchants to consider their manufacturer and supplier relationships and ensure partnerships are in place which enable customers’ operations to run smoothly, efficiently, and profitably.
The Paddocks, a premium development in Hampshire, used Marshalls’ landscaping products
8
Prioritise sustainability Increasingly, homeowners are looking for ethically sourced and sustainable products to be used in their projects. Marshalls’ study found that over two-fifths (43%) of people would pay more for a home built with sustainable materials, while 36% of people want to use building materials which reduce the carbon footprint of their property. This includes the materials used to create outdoor spaces, so have confidence you can meet this need by working with suppliers that source products responsibly.
Manufacturers are the pinnacle of all product A supplement to builders merchants journal September 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
