LANDSCAPING
area includes options for hedging and foliage of different textures, colours and sizes to soften angular corners.
Sleepers and lighting have also been used to help customers envisage what is possible in their own space.
Bennett says: “Positioning our displays near the roadside maximises the visual impact – allowing both customers and passers-by to view them at any time of the day. The design and layout of our exhibits cover all bases. We allow people to view the products in-situ – igniting the imagination and allowing them to visualise the products in their own space – as well as presenting some products on vaulted displays. The raised paving showcases the
products at eye-level, and allows customers to touch, inspect and view the quality for themselves.
“This year we have also updated our display signage to include QR codes to further encourage customer informed interaction whilst directing them exactly to the correct product display. The premium signage further contributes to our brand aesthetics whilst their prominent location further attracts new customers.
Our landscaping display refresh has improved our unique, trusted connection with our loyal customer base – as well as attracting new customers - and created a wonderful opportunity to re-visit and learn
from the effectiveness of previous displays. People buy and consume with their eyes, and when it comes to high value products, the need to view them in-person becomes even more important. We also commissioned video and drone footage of the displays, allowing customers to view them remotely, and re-visit, share and compare areas of interest even after leaving the site.
We are confident that our refreshed displays, combined with our new landscaping brochure, 360° visualisers, digital maps and step-by-step guides, will help our customers create the inspiring outdoor spaces that they’ve always dreamed of.” n
September 2024 A supplement to builders merchants journal 5
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