LANDSCAPING
The product range now includes natural stone landscaping materials, from paving, block pav-ing, walling, copings and cobbles, to kerbs and edgings, fire pits, and stepping stones. Vitripi-azza is Talasey’s high-quality, vitrified porcelain paving and porcelain wall cladding offer, Pira-nha, its composite decking, fencing and cladding solutions, and Luxigraze, the high-quality artificial grass products. All are complemented by Pavetuf, products to aid the installation, maintenance and protection of hard landscaping.
To support merchants, Talasey also introduced product information and specifications for each product and continues to work closely with merchants on product training and installation demos so that merchant staff have good product knowledge.
Shared data
Merchants and suppliers have always shared data, explains marketing director Rebecca Hughes, but over the years, the Scunthorpe- based company has seen a marked improvement in the sales performance of merchants selling Talasey products when there is a genuine proactive partnership. “The more information a merchant shares with us, the more we crunch the data not only to improve sales of existing products but also to make suggestions about promotions, look at introducing lines that are exclusive to a merchant or facilitate special orders for non- mandated products,” adds Hughes. Hughes says she is passionate about
year before) – there is still much more that can be done to bring the merchant industry on a par with other industries.”
Convenience is king Rob Bullock joined the Talasey team this summer as director of customer experience; his mantra being “convenience is king”. He says he is looking at ways that the company can improve the support it offers to merchant customers.
“As consumers, we’re all used to ordering products online and getting them delivered the next day, or having food arrive on our doorstep a few minutes after ordering it. This is all part and parcel of the modern world. “Whilst B2B is different from B2C, there are learnings and ideas from online retailers that can be applied to the support that suppliers can offer merchants.
equality, diversity and inclusion (EDI) within the industry and is an active member of the Construction Inclusion Coalition and a merchant sector representative in a forum that is looking at ways to encourage more females to consider a career in the wider construction industry through greater EDI.
She comments: “Although the figures are getting better – in 2023, the industry was made up of 29.1% women (up from 23% the
September 2024 A supplement to builders merchants journal
“I’ve joined Talasey at an exciting time because we’re exploring how we make improvements and adjustments so that it can be more convenient for merchants to order what they need, when they need it from us.” Product innovation, greater merchant– supplier collaboration, improving EDI and offering merchants greater convenience show just how far the industry has come in the last 20 years. n
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