FRANCHISE
Life STUDY IN EXCELLENCE
Karina Brown runs Home Instead Bromley, Chislehurst & Orpington delivering truly
outstanding care and achieving exceptional results
equality and a belief that later life should be fulfilling and joyful. “I’ve always believed that if you truly
invest in people, really listen, support and develop them, they will deliver excellence for our clients and for each other.”
Setting the benchmark for excellence Under Karina’s leadership, the Bromley office became the first and only ‘Outstanding’-rated home care provider in the borough, maintaining this status for eight consecutive years. Karina has also built one of the top
5 highest-performing Home Instead franchises across the UK, a result of strong operational foundations and a culture that champions quality as much as growth. Her office continues to achieve
exceptional results in both client and employee satisfaction surveys, a reflection
Leading with purpose, performance and community impact Karina Brown has built one of the most successful and well-regarded territories within the Home Instead network. Blending commercial expertise with a people-centric approach, she has shaped a franchise that consistently sets standards for quality, innovation and meaningful community contribution.
A franchise driven by values Karina began operating the Bromley, Chislehurst & Orpington territory over a decade ago, driven by a desire to improve the quality of care available to older people in her community. Her background as a solicitor supporting vulnerable adults gave her a clear view of the gap in high-quality home care, and the opportunity to deliver something genuinely better. Since then, she has grown the
business to support more than 150 clients with a team of nearly 100 local care professionals, all guided by her core values: professionalism, integrity, kindness,
“If you truly invest in people, really listen, support and develop them, they will deliver excellence for our clients and for each other”
of intentional leadership, continuous development, and consistent delivery of relationship-led care. This approach has been recognised through the organisation receiving the Employer Excellence Award twice, in 2022 and again in 2025.
Innovation that drives the sector forward Karina is known for spotting unmet needs and turning them into scalable, impactful services. Her initiating work in developing a specialist nail care service led to the model being approved nationally and
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