FRANCHISEFOCUS INVESTMENT: PRICE ON ENQUIRY A franchise to go! Warrens Bakery meets the food-to-go demand boom
W 50
arrens Bakery continues its move into travel locations with the recent opening of its seventh petrol forecourt franchise opening, at one of
the region's busiest petrol stations. Along with its sites in railway stations and travel environments, the historic Cornish bakery is building on growing demand for premium food-to-go in convenience retail. Founded in 1860 in St Just, Cornwall, Warrens Bakery is the world’s oldest pasty maker, fiercely proud of its 160-year-old heritage and today equally focused on delivering flexible formats, franchise partnerships and having a presence at high-footfall convenience locations. This evolution mirrors trends across the UK
retail and franchise sectors and Warrens Bakery occupies a distinctive position in the bakery and café market, bridging the gap between value- led bakery chains and premium café bakeries. Sitting comfortably between Greggs and Gail’s, it delivers an accessible price point while offering an elevated food and coffee experience.
Chairman Mark Sullivan comments: “Warrens
Bakery has always been a business built around where our customers are, and today that increasingly means high-footfall, convenience-led locations such as railway stations, motorway services and petrol forecourts. Our move into forecourts reflects how consumer habits are evolving, people want speed and convenience, but they also expect quality, provenance and a better food-to-go experience. We are proud of our heritage, but are also focused on formats that allow us to grow with strong franchise partners. Whether in a railway station, hospital or roadside forecourt, our aim is the same: great tasting food, excellent coffee and a trusted bakery brand that customers recognise and return to.” Travel-focused locations are an increasingly
important part of Warrens Bakerys portfolio, such as sites at Liverpool Street Station, Cardiff and Basingstoke railway stations, alongside continued growth in petrol forecourts. Saul Pullen, Operational Director at SGN Retail, describes the partnership with Warrens Bakery as “a strong foundation for future growth”, adding that both
Investment level: £POA
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