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The fresh face of franchising


Young entrepreneurs are a growing erahic inin he franchise sec  n chiein sra sccess ih i


Good sign


A new age for visual communication: Why young entrepreneurs are flocking to FASTSIGNS


T


he image of a traditional franchise owner is changing. While the sector has long been, and remains, a sanctuary for seasoned professionals seeking a second career, a new wave


of energetic, tech-savvy and ambitious young entrepreneurs is beginning to emerge. FASTSIGNS, a global leader in the signage,


graphics and visual communications industry, with a proven track record spanning 40 years, welcomes this magnetism for the elder ‘Gen Z’ demographic. In an industry driven by new technology and aspirational visuals, it makes sense that younger business professionals, who crave a blend of creative freedom and technical innovation, but require corporate stability, are attracted to the FASTSIGNS model. For many young business minds, the appeal


of the signage industry lies in its sheer variety of opportunities. It is no longer just about "shop signs", it is a fast-paced, tech-driven sector, encompassing


 Tom Gilpin and his FASTSIGNS Birmingham team


digital displays, architectural installations and complex branding projects. It is an industry where creative flair meets engineering precision, making it a perfect fit for a generation that grew up at the intersection of the physical and digital worlds.


Revitalising a legacy: Tom Gilpin At just 25 years old, Tom Gilpin is one of FASTSIGNS UK’s youngest franchisees. In 2023, he took the bold step of acquiring FASTSIGNS Birmingham, a centre that had been under the same ownership for three decades. For Tom, the appeal was the ability to play a significant role in the aesthetics of the UK’s second city.


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