Bluebird Care W
Liam goes from career change to care champion
hen Liam Jones-Davies left a successful business development career to become a franchise owner, he didn’t just
find a new job, he found a business that genuinely changes lives.
Why franchising? Why care? Liam considered starting from scratch, but finance brokers quickly pointed him toward franchising; a proven model that lenders trust. Once he started exploring sectors, the care industry stood out immediately. With real potential to scale, demand for care services is only increasing. In a market that never sleeps, the commercial logic is hard to argue with.
“The sense of ownership and direct impact we make on customers’ lives is deeply fulfilling”
Why Bluebird Care? With over 20 years as one of the UK’s most recognised home care brands, Bluebird Care offered Liam something money can’t easily buy: credibility and infrastructure. From live-in care and complex care to respite and children’s support, the breadth of services meant real scalability. Having no prior care experience, Liam was supported from day one by a dedicated team including an onboarding manager, business development manager, marketing team, and quality manager.
Results that speak for themselves Liam’s first year was remarkable. He doubled both the hours of care delivered and monthly revenue and recouped his initial deposit ahead of schedule. “This early return affirmed the robustness of the franchise model”, he says. His transferable skills in stakeholder engagement and
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relationship-building translated directly into partnerships with local authorities and healthcare professionals, accelerating growth from the outset.
More than a business Since joining in 2023 with a single territory, Liam has expanded to three and recently brought his partner into the business too. “Whilst the hours can be long, the sense of ownership and the direct impact we make on customers’ lives is deeply fulfilling”, he reflects. That combination of commercial success and genuine community impact is what sets Bluebird Care apart.
His advice to future franchisees... Do your homework. Speak with Bluebird Care’s corporate team and connect with existing franchise partners to ensure your values align. For anyone ready to build something meaningful backed by a network that genuinely invests in your success Bluebird Care is the home care franchise that delivers.
bluebirdcarefranchise.co.uk
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