NEWS&TRENDS


IT COULD BE YOU


 Anita Amesbury-Page owns and runs the Blandford, Dorset Wiltshire Farm Foods franchise, having purchased it in September 2019. Her previous banking experience as a team manager enables her to run her team of 18 staff efficiently and commercially, and she has made a huge success of the business; especially in light of the current pandemic: "My client numbers grew


48 per cent during lockdown, and we have retained about two thirds of them. The biggest reward comes from making our clients feel good," says Anita. "Most of our customers are elderly, vulnerable or disabled and have been in the shielding


going outdoors less often than in the past so meal deliveries are a lifeline for them. For Anita, the business is about so much more than turning a profit. Providing frozen ready meals to over 1,500 customers a week also gives her tremendous job satisfaction: "A visit from one of our drivers


p Anita Amesbury-Page


group and expected to remain in their homes for three months. Now that is over, but many are


means they see a friendly face and I schedule the drivers' rounds so they have time for a quick chat, even if it only from a distance. It's great to be growing the business but the biggest reward is customer feedback. We get cards and calls in the office all the time from customers who are grateful for our service. It gives me a nice warm feeling."


FRANCHISING WOMEN IN


Helping the female workforce to achieve their potential


During 2020, many women were unfortunately forced to cut their working hours. This may have been so they could home-school their children; or because the sector they work had to close during the pandemic, among other reasons* But where one door closes, another franchising-sized one opens… With all the doom and gloom of


Helen Mansfield is managing director of Encouraging Women into Franchising (EWIF)


2020, many women in franchising have, conversely, been prospering. With franchisor support, female franchisees have been advancing their businesses. Franchise networks came together to help each other find ways to run their businesses, in the face of adversity.


Franchising can give women the


freedom they deserve:  Franchising provides a stable and reasonable work/life balance


 Gain support from others in the network, as you share experiences and worries


 Franchisors understand the pressures you face. They have your back, and will implement resources, training and new ideas to help you.


*www.shoosmiths.co.uk/insights/articles/covid19/covid-19-and- its-impact-on-women-at-work


Discover the right franchise for your potential at: franchiseinfo.co.uk


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