FRANCHISEFOCUS INVESTMENT: FROM £90,000 Good for you Wiltshire Farm Foods really make a difference W
iltshire Farm Foods, part of apetito, is the leading frozen meals delivery franchise
that anyone looking for a secure future as a business owner should consider. The model and its daily operation are founded on values that are absolutely crucial to the success of the business. Ambitions for growth, a caring disposition, constant and cutting-edge research and development, and the delivery of the highest-quality service are all integral to the brand and embodied by its network of franchisees.
We are family For Wiltshire Farm Foods’ franchise partners, caring is key. Pritesh and Kalpana Amlani, franchise partners in Dartford, are the perfect example. Running their franchise since 2012, the husband-and-wife team see it very much as a family business – from getting their kids involved to treating the customers like kin. For Pritesh, the decision to join was a no-brainer. He says: “I’d previously worked in the care sector, and knowing that industry and its potential, Wiltshire Farm Foods ticked all the boxes. It’s a great growth market to be in.
"Brand awareness with Wiltshire Farm Foods is huge"
“I’ve always worked in businesses that
make a difference to people’s lives and it was important to me to maintain that element. The Wiltshire Farm Foods ethos is very much ‘people first, service first’."
Why now is the time to invest The Wiltshire Farm Foods brand is well- recognised in households throughout the UK thanks to its wide-reaching marketing throughout national media. There is, however, much more of the market to be tapped and so the franchise is seeking interested, passionate and committed
investors to become franchise partners for an entry level of as little as £90,000. As with any franchise, you are buying
into a tried-and-tested, successful and proven business model from an established brand in its field. A franchisor must also equip you with the ability to run your business and provide ongoing assistance for your success. Mark Appleton, franchise partner for
Stourbridge, acknowledges that the support and training from Wiltshire Farm Foods, as well as its thorough recruitment process, is integral to establishing a thriving business. He says: “When I did my research, I investigated franchise brands from the point of view of investment and return, looking for one that fit with my financial aspirations and my skillset and Wiltshire Farm Foods really appealed. “Onboarding was rigorous – lots of
conversations and meetings, going over the business case presentation, working out the numbers. They gave me plenty of time to really work out investment, buying vehicles, setting up the freezer, etc. You’re never rushed into a decision.
“Having the support of the brand
meant that I wasn’t learning everything from the beginning. It takes all the pain of a startup away. “And when you begin trading, you find
the brand awareness with Wiltshire Farm Foods is huge. There’s certainly people out there ready to become customers with us. With TV campaigns, the branding and the years that we have had a presence, it makes the discussion with potential customers easier. When we tell them we're from Wiltshire Farm Foods, we don’t need to explain ourselves, we’re already part of that conversation.” Wiltshire Farm Foods' track record
and its development plans clearly add up to a strong business case and a secure future for interested franchise partners.
WILTSHIRE FARM FOODS Food Delivery
franchise.wiltshirefarmfoods.com
andy.turner@wiltshirefarmfoods.co.uk
BUSINESSFRANCHISE.COM 53
Investment level: £50k-£100k
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