Case study
FRANCHISEFOCUS
REAL STORIES
Complete Entertainment eXchange (CeX) takes the buy-and-sell concept and updates it by trading mobile phones, games, electronics, computers, movies and TV shows directly with the public
José Adame and Juan Casanova
José Adame and Juan Casanova have been master franchise licence holders since 2014 “I was looking for a franchise
to bring to Mexico that had real potential for growth. When I came across CeX I knew that this was the business with the potential I was looking for. Like most of us, I have grown up in an environment fi lled with technology, and technology is now expanding into our lives faster than ever. “After spending time analysing
Gabriel Moreno Gabriel Moreno
Gabriel Moreno is an area developer and a long-running CeX franchisee. He owns 23 stores. He says: "I was fi rst introduced to franchising while working as a store manager, and later as an area manager, in a fast-food franchise chain. When I started researching for my own franchise, I felt it was important to consider the franchisor's market experience and if they had a well-established brand. This is defi nitely worthwhile to diminish the risk and achieve the success of your investment.
“CeX’s innovative franchise model is
directly involved with challenging and constantly moving products: electronic devices, fi lms, games and entertainment technology. Moreover, the fl exible royalty policy made me feel confi dent enough to get involved. “I most enjoy seeing my business
grow. It’s an added bonus that I have the opportunity to try out a host of technology products in the course of my day.”
the business model and meeting with members of the CeX family, I was convinced that this was the business for me. The training and time spent in the businesses in the UK, the US and Spain gave me further insight and made all the difference to the success of our business. CeX has provided the structure and support required for us to reach our goals. In the past six years we have seen substantial growth in our businesses and profi tability.”
CEX Act now to fi nd out more and secure your location:
webuy.com/franchising
BUSINESSFRANCHISE.COM 11
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