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FRANCHISEFOCUS INVESTMENT: FROM £15 0,000 A unique opportunity


A household name on the high street, CeX is disrupting the market


T


he best ideas are often the simplest and most profitable. Complete Entertainment


eXchange (CeX) takes the buy-and-sell concept and updates it by trading in digital entertainment products. CeX shops buy, sell and exchange mobile phones, games, electronics, computers, movies and TV shows directly from and to the public. What separates CeX from wider buy-


and-sell retailers is its execution. CeX trades in a focused, yet complementary, product range, backed by over 25 years' experience. The website provides customers with


live information, promoting stores by allowing them to see up-to-the minute stock levels and prices, so they know the value of their items. CeX has expanded its network into


Ireland, Italy, Poland, Portugal, Spain, India, Mexico and Australia. There are opportunities for new franchise partners to roll out CeX stores across the UK as well as in territories around the world.


"CeX gives full training and support to successful candidates"


The CeX potential Disrupting the new goods market requires CeX to make a proposition to consumers that leave them with no reason to buy new. Secondhand purchasing has compelling arguments: Ÿ Better value for money Ÿ Unique selling proposition: exchange something you don’t want for something you do


Ÿ Customer care can be better than that of new retailers


Ÿ New items devalue instantly when opened or used, but secondhand


64 p CeX franchisee Jonny Barrow outside his Feltham store


items can be sold again for a similar value. No-quibble warranties can be offered with little effect to overall margin


Ÿ Range of stock can be greater than that of new retailers, simply because CeX has thousands of suppliers


Ÿ Grants access to products that may have been discontinued through normal retail channels


Mission statement To be the world's leading retailer of secondhand consumer entertainment, electronics, communications and computer-related goods.


How much does a franchise cost? The total investment of a CeX franchise ranges from £150,000 to £250,000 including stock holding, depending on store size. A minimum of £50,000 in liquid capital is required, plus the ability to raise the balance of the total investment.


Is CeX right for you? CeX is an owner-manager franchise, and in order to maximise its potential the following skills or experience are


preferable but not essential: Ÿ A track record of managing medium to large national retail businesses


Ÿ A desire to grow the brand via multiple outlets with the financial means to do so


Ÿ Extensive marketing, sales and recruitment experience, knowledge of CeX’s key product lines, and willing to complete six months’ training in the UK or Europe (full training and support will be given to successful candidates).


Available locations? There are numerous locations available in the UK, and new locations are identified each year. If you’re looking for a change of scenery, there are also opportunities for unit franchising in Ireland, Portugal and Spain, as well as master franchise opportunities worldwide. 


CEX Retail webuy.com/franchising


Investment level: £100k+


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