FRANCHISEFOCUS INVESTMENT: FROM £10,000 The Sparkle Way Sparkle Cleaning explains its system for franchise success S
parkle Cleaning delivers efficient and thorough commercial cleaning across the professional
services, industrial space, hospitality and education sectors. It is unique because the business is more than just a group of people who are cleaning – it is a family of people who mix fun with professionalism and always support each other to offer the best possible service to customers. Sparkle Cleaning’s staff all love being part of a team, and in an industry known for high staff turnover, the company has an excellent retention rate; there are people who joined the team when the business started that are still part of it today. What are the rules of your business
game? How do you put your vision, mission and culture into action in your business? Knowing this will help you build a system that your business and its franchises can work from. Sparkle Cleaning has devised a simple system that explains its ‘rules of the game’, which it calls The Sparkle Way.
"When people work with us, they are part of our family"
The Sparkle Way includes the brand’s
vision, values, culture, uniform, standards of work and customer service. Sparkle Cleaning’s values are the
cornerstone of the business. Its core values are: y Keep it simple: Some other cleaning companies overcomplicate what needs to be done using several chemicals when one will do. Sparkle Cleaning pares down the chemicals to only a handful and gives you a checklist that has been agreed with the client so that you know exactly what is expected of you
y Family comes first: When you join the Sparkle Team you are thought of as family. This means everyone works
together and supports one another, and no one should be afraid to ask if they have an issue
y Add value: All clients pay for a service, but the service they pay for should be the bare minimum the company offers. The team seek to add value wherever they can, whether its plumping pillows, learning names or wishing people a happy birthday
y Make money: To have a win-win between the company, clients and staff, what it charges and pays must be fair to all
y Have fun: Sparkle Cleaning tries to make work as fun as possible, which is why it organises family fun days, parties and surprises for its staff.
Sparkle Cleaning’s managing director,
Gareth Sanders, says: “When people work with us, they are part of our family; they can take ownership of their work, and
they have a part to play in a team. We reward excellent behaviour and work. If we get great feedback from one of our clients, the staff that work on that project are rewarded. We want people to grow with us, to find enjoyment in their work, and to become confident team members and team leaders. “We believe that strong business
values help so many parts of your business: recruitment, retention and the future direction. Our values have inspired The Sparkle Way, the rules of our game. Be clear on yours and the rest will follow.”
SPARKLE CLEANING Cleaning 0117 259 1456
sparklecleanup.co.uk/become-a-franchisee franchise@sparklecleanup.com
BUSINESSFRANCHISE.COM 51
Investment level: £10k-£20k
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