A
D A Y
IN THE LIFE On a Kleer day...
John Speare, fra nchisee with windscreen repair company Optic-Kleer, describes his daily routine
When a customer approaches me, I check that
the screen can be repaired and explain our process. The biggest part of my job isn’t carrying out the repair, which is quite a simple process, it is talking to customers. They can pay for the repair or use their car insurance, sometimes with a small excess. Once the repair’s complete, there’s no paperwork,
as we are completely digital. 11.00AM
Time for a quick coffee. I check if any enquiries have come through and if I need to return any phone calls. As forward planning of my diary is essential, I
contact our offi ce who support me with booking weekly sites well in advance. I rotate the stores in my area, which keeps the work coming in. As one in fi ve cars has a chip, there is no shortage of opportunities.
8.00AM
I’m out the house to get to this week’s site early. I don’t want to let down any customers who may be waiting for me.
8.30AM
I arrive at the car park. Although the booking was made and confi rmed by Optic-Kleer weeks ago, I let the store manager know I am here as a courtesy. I put my canopy up next to my van, which is my
mobile workshop. I make sure my signage is around the site and my fl ag is up that says: ‘Windscreen Repair Here Today’. I’m now ready for business. There’ll usually be someone who’s viewed my diary
online and checked my start time, wanting to have their windscreen repaired before they go to work. It’s important to get my usual spot where
customers know I’ll be. However, if it’s a new site, I'll have been down a couple of days before to see where the traffi c fl ows and where’s best for me to work.
9.00AM
Being ready and looking professional is really important to make sure there is good, steady business through the day. Each day is different, as windscreen damage
varies so much. No damage is the same, although it may look like it.
12.00PM
The dinnertime rush starts. As a typical repair only takes 20 minutes, the customer can grab a sandwich or do their shopping while I complete the job. It’s never long before the next customer turns up. Sometimes I will have two or three repairs on the go at the same time.
"As one in five cars has a chip, there is no short age of opport unities"
5.00PM
I continue dealing with repairs throughout the afternoon. If customers don’t have all their insurance details with them, I will phone them to get the details so the claim can be processed swiftly. Before you know it, it’s 5.00pm.
6.00PM
I can now put my feet up and enjoy the evening after a solid day’s work. Our strong branding always attracts a lot of customer enquiries. Customers love how convenient it is; they don’t have to make an appointment or wait at home to have their windscreen repaired.
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