FRANCHISEFOCUS INVESTMENT: FROM £100,000 Quick and confident Quick Lane proves that happy franchisees equals happy customers F
ounded in 1997 in Dearborn, Michigan, Quick Lane has grown to more than 1,100 centres worldwide
under a variety of business structures, with many under licence to dealerships. The success of the business is a result of its commitment to a core repair service, unrivalled technical expertise, convenience, and uncompromising professionalism. The Quick Lane brand is now launching in the UK and Germany under a new franchise business model, with the aim of becoming the market’s favourite tyre, maintenance and light- repair service.
Customer focused Quick Lane recognises and understands that its customers are increasingly motivated by value and convenience in their purchasing decisions. Quick Lane is predicated on delivering an outstanding customer experience, supported by technology, experts, and outstanding facilities. In this way it aims to build transparent and consultative relationships with customers, and foster trust, loyalty and ongoing relationships.
"The franchisees’ success is key to the success of the business"
Brilliant at basics Quick Lane is currently offering area developer franchise opportunities to suitably qualified prospective franchisees. Each franchisee will be responsible for opening and developing a set number of Quick Lane centres in a defined exclusive geographic territory within an agreed period. Quick Lane franchisees are offered
comprehensive training programmes, a bespoke pre- and post-marketing launch package to kickstart their
business, ongoing business support, and guidance on selecting and securing the right property, as well as access to the Quick Lane product supply chain. Quick Lane has gone to great lengths
to understand what its customers want; it continuously researches new and exciting ways to improve its service. The centres are carefully designed to optimise space utilisation and to provide an inviting environment for customers. Quick Lane believes that its technology-driven approach offers a competitive advantage in the marketplace. In addition, it aims to develop a comprehensive mobility concept to set Quick Lane centres apart from other ‘fast-fit’ operators. Franchisees can rest assured that
all other Quick Lane centres will be owned and operated by like-minded businesspeople; they will all run to the same high standards, ensuring, to the best of the company’s ability, that only positive reinforcement and recommendations are given about the brand. The franchisees’ success is key to the success of the business. James Bacon, Ford Retail Group, national Quick Lane manager, explains
the Quick Lane difference: “The customer experience is at the heart of everything we do, and this is obvious throughout. Working with a community of Quick Laners from the top to the bottom of the organisation, our aim is to take the pain away from vehicle maintenance and offer a different environment to our customers – one where they are relaxed, where we have a genuine relationship with them. I personally can’t wait to see this brand take off through 2020 and beyond as they establish themselves as a major player in this space.” John Dines, UK operations director
at Quick Lane Europe, adds: “Many automotive companies are struggling to adapt to changing customer behaviours – Quick Lane has taken this on headfirst to change the face of ‘fast fit’.”
QUICK LANE Tyre maintenance/autocentre 07912 276 727
quicklane.co.uk/franchise charles.sindall@
quicklane.eu
BUSINESSFRANCHISE.COM 45
Investment level: £100k+
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