Care
“The brand has now become synonymous with excellence in care”
brand standing for excellence, quality and reliability in homecare, offering ambitious, caring professionals the chance to build a rewarding business. Since those early days, Caremark’s
Caremark S
franchise network has grown and now has 108 offices, with its homecare and support service available to people of all ages, abilities and ethnicities. Being part of Caremark’s network of
award-winning franchisees is not simply a question of having the finances or specific qualifications. A rigorous recruitment process ensures the best fit for the network and the brand. Candidates need to have the all-important qualities of ambition, determination, tenacity and a genuine passion for the industry they are buying into, but above all they must have the ability to manage and lead a team of people. Finding the right franchisees for the
network is part of the reason for Caremark’s success and previous experience in the care sector is not a defining factor. Many business owners come from industries far removed from social care but they all have a
ince opening its doors in 2005, Caremark has gone from strength to strength and is recognised as a
common thread: a genuine desire to build a community-based business and the vision to create a substantial enterprise. Franchisees are enabled to start their business journey from the moment they join the network. Each business owner goes through a two-week intensive residential training course – equipping them to understand the care sector and the legislation that underpins it – as well as training in the Caremark model, business planning, marketing, IT and more. With the guidance and support from sector and business specialists, both in the field and at head office, each franchisee is given the best opportunity to grow the business of their dreams. A dedicated business professional is available to guide franchisees throughout their commercial life, giving skilled advice at key stages of development. The brand has now become synonymous
with excellence in care, a sentiment that is not only the brand’s strapline but also underpins everything that Caremark franchisees represent. Achieving that requires dedication and hard work; owning a Caremark franchise is not a ticket to quick riches. As every Caremark franchisee will
testify, however, the hard work is well worth the rewards. The icing on the cake for many are the awards that are hard won, providing recognition of excellence from external bodies, not only for the franchisee, but also to their dedicated care teams who deliver the service day in, day out. Business owners are proud to operate in both the private and funded local authority markets, delivering the same high standard of care to all their clients. With life expectancy increasing and more people of all ages and abilities choosing to remain living at home, the demand for care at home is not likely to slow down. As yet, Caremark’s network is not
complete and there are still over 100 territories available across the UK, so the search for further potential franchisees still continues. The last 12 years have seen the brand
develop and take its place among the top care providers in the UK, acquiring a reputation for integrity and excellence. It has much to be proud of, particularly because it is the still the largest independently owned and run British homecare franchise in the UK.
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