Management
John Cottrell helping business owners transform their business and their lives
ActionCOACH A
ctionCOACH UK co-founder Ian Christelow says: “Many more people are now turning to franchising when
changing gear from a city job or unrewarding career, hoping to focus on work-life balance and earning while being the master of their own destiny. “But white-collar franchises can get
overlooked during this transition as they are seen as a stuffy, inflexible option. What people don’t realise is you can find the same or greater fulfilment in a wide range of proven and highly successful white-collar franchises as you can with a lifestyle or part-time franchise opportunity. Our franchise partners at ActionCOACH couple their skillset with a service millions of people need, eclipse their corporate earnings and enjoy the satisfaction of knowing their clients are by far the biggest winners. “We’re also keen to challenge the notion that white-collar franchises are male- orientated. While it is true that men largely outnumber women in the business-to- business sector in general, we have seen a significant increase in the number of women joining ActionCOACH in the last few years. ActionCOACH is a global franchise with over 1,000 franchise partners, and our two top- performing coaches in the world are women from the UK generating client income in excess of £1million a year each.”
Why are business services franchises a winner? According to the latest NatWest/bfa survey on the franchise industry, there are now 163 business and commercial services franchise brands in the UK, which count for over 10 per cent of franchisees in the UK. What’s more, 80 per cent are turning over in excess of £50,000 a year and 32 per cent over £250,000 a year. It’s little wonder then that white-collar franchises are so popular when they have such huge growth potential but can be started from home with minimal overheads. Some of the most successful franchise partners at ActionCOACH still operate from a home office. Business services are often a ‘need’ rather than a ‘want’, and the only question for a customer is which supplier to choose. “The biggest motivation for our franchise partners comes from their clients,” adds Ian. “When you hire a lawyer or accountant, you do so because you have to. But when you hire an Action Coach, it’s because you want to; it’s about personal choice, as well as a business need.” Franchise owner John Cottrell generates
significant client income each month, which enabled him to buy his dream car, but that wasn’t why he joined ActionCOACH. He says: “Why I joined is simple. I spent most of my time in my former career overseas
to such an extent that my hotel room felt like a prison cell. I thought to myself: ‘If I’m so good at turning companies around, then why don’t I turn around my own life?’ For me, that meant working from home and finding something that would allow me to do that. “To work from home, I definitely knew that I needed to connect with my local business community in Hertfordshire and ActionCOACH offered exactly what I needed, with a global brand and systems already set up for me. I work with business owners to make a real difference. That moment when you help a parent get their business under enough control to see their kids at a school sports day for the first time is priceless.”
Independent recognition of satisfaction In 2017, ActionCOACH was awarded Smith & Henderson’s 5 Star Franchisee Satisfaction status for the fifth year running, making it one of just four franchises to achieve the rating five times. Ian says: “Each category scored by our
franchise partners shows the ongoing effort of our team to provide world-class levels of support. We’re proud to be in such an elite group of franchises, and we’re proud to have the best franchisee satisfaction levels.”
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