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What’s hot


with the team at Home Care Preferred.” Franchise owners are selected


for their skills, characteristics, and personal values. Ken Waterhouse, managing director


a franchise business from an established brand can be rewarding, profitable and supportive, making the whole process a little easier.


Home Care Preferred B


uilding a reputable and successful business is a challenge for almost all entrepreneurs. However, building


A Home Care Preferred franchise delivers


the expertise, knowledge, and supportive tools needed to develop a care business from startup to profitable growth. Since January 2012, the business has become an award- winning market leader for providing care solutions and retail products. Recently recognised by a local MP in the Responsible Business Champions Awards 2017, Home Care Preferred has won several awards and achievements. These include Great British Care Award and Best Domiciliary Care Provider 2016 in the National Health Investor Awards. A recent survey also revealed that 100 per cent of Home Care Preferred’s team members would recommend the company as a good place to work. Additionally, the franchise business was


awarded finalist positions for Best Online Marketing Campaign and Best Website in The Franchise Marketing Awards 2017. Both awards recognised their market-leading website, unique marketing campaigns and exceptional business communications. Home Care Preferred prides itself on its unique ethos and vision that living an independent life at home can be achievable with the right solutions and support. Its values of quality service, passion, integrity, honesty and commitment towards equality mean that franchise owners will be joining a


86 | The Franchise Magazine 2018


of Home Care Preferred, says: “We take personal attributes, passion, and values into consideration. Franchise owners do not need to have previous work experience in the homecare industry, as we are happy to train them and provide the knowledge they need.” With the government now encouraging more people to be cared for at home, Home Care Preferred is one of the best agencies in the UK to work for. Research indicated that the care market is estimated at £20billion per annum with over 326 million hours of home care delivered yearly. Home Care Preferred is proud to offer


responsible business. Home Care Preferred is not just another


care agency. It is the UK’s first care agency to establish a ‘one-stop-shop’ for care in the local community, providing friendly, unbiased expert advice. From independent living equipment to comfort-fitting shoes, advice on wheelchairs to bathing aids, the Home Care Preferred in-house care management team meets with clients in an informal setting to offer care, support and relevant solutions. In addition to these services, Home Care


Preferred is a well-connected business and can provide complimentary referrals to vetted businesses through their network, with whom they work closely. These include healthcare professionals, physiotherapists, chiropodists and legal service providers. Support in the community is not limited


to older people; Home Care Preferred also provides support to young adults with learning and physical disabilities, brain injuries and neurological conditions, as well as those who require palliative care. A Home Care Preferred franchise is unique from the onset and treated as a partnership. You will be able to establish your own business while working for yourself, rather than by yourself. Carole Stanley, one of Home Care


Preferred’s five franchise owners, describes the reasons for choosing a Home Care Preferred business: “We decided the franchise was a good fit for us as it comes with the brand, experience and support. We are really enthusiastic to work on our new venture and the ongoing relationship that will develop


exclusive franchise opportunities in profitable locations nationwide and in many major towns across the UK, serving a growing market with a need for homecare. To be considered as a franchise owner


of the Home Care Preferred business, you will need to invest an initial £50,000, with further investment required to cover both start-up costs and resources in the early stages of the business. Home Care Preferred enjoys good relationships with major banking groups, who are often willing to lend up to 70 per cent of the total investment required. A Home Care Preferred franchise can generate a turnover in excess of £1.5million per annum and franchise owners could grow their business to the same profitable level using tried-and-tested strategies. Every new franchise owner is fully


supported with some of the best training in the industry, covering all aspects of the homecare business. First-time business owners can feel comfortable that they are receiving the business knowledge they need to successfully launch their new venture. Franchise owners receive ongoing support and development long after the start-up process. They are provided with regular insights into business processes, networking, marketing support and advice on gaining local accreditation. Other benefits include recruiting assistance, branding advice, IT hardware and software, business systems and setup, licensing rights to their specific territory, and assistance with premises sourcing.


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