W Bakery


bfa status: Provisional


Warrens Bakery E


stablished in 1860, Warrens Bakery is recognised as the oldest Cornish pasty maker in the world, an accolade


the expert team is proud to hold. The company puts a fi rm focus on provenance; generations of bakers have passed down craft bakery techniques and traditions, which have led to a series of accolades and prestigious awards. As The Great British Bake Off enters its ninth year in 2018, the love of British craft bakery continues to grow. To capitalise on this, Warrens Bakery has


been deftly expanding its franchise activities outside of the South West since the end of 2016. The brand opened nine new franchise stores over 12 months, with a further 250 stores contracted to open within the next fi ve years. The team had a busy 2017 and celebrated being shortlisted as one of the top three craft bakery businesses in the country at the annual Baking Industry Awards. With a rich heritage and an array of


award-winning sweet and savoury bakes, Warrens Bakery aims to be the leading ethical franchisor in retail bakery. It has recognised a lack of choice in the UK for consumers and franchisees, with a gap for a national premium bakery. With its unique heritage, Warrens Bakery addresses this. Its model


Established: 1860 (Franchise: 2016)


provides franchisees with a national supply, economies of scale and operational staff training. The brand offers a versatile opportunity, product development, point of sale merchandising, and in-house marketing support. Warrens Bakery introduces new and


varied seasonal lines, including the Turkey Feast Pasty, the Vegan Winter Root Veg Pasty, and the Chicken and Asparagus Pasty. Its sweet seasonal range includes Gingerbread and Pear Muffi ns, Chocolate and Cranberry Shortbread Biscuits, and the Luxury Traditional Christmas Pudding, which was named the tastiest high-street Christmas pudding by Country Life magazine in 2016, beating off stiff competition from 14 other fi nalists. To support its seasonal offering, Warrens


Bakery runs an extensive new product development programme and plays a leading role within its industry associations. During 2017, the company was proud to bring its fi rst vegan pasty to the market. Since then, it has continued to build its selection in both seasonal and core product ranges. At the end of 2017, Warrens Bakery introduced its gluten-free bakery items and is currently working on low-calorie pasty options.


Number of outlets in the UK: 60 (including nine franchise stores)


Areas available: Birmingham, Cheshire, Cornwall, Devon, Essex, Hampshire, London, Somerset


Investment level: £100,000


Contact: Andy Hulbert


Address: Boswedden Road, St Just, Penzance, Cornwall TR19 7JP


Telephone: 01736 788 538


Email: andy.hulbert@warrensbakery.co.uk


Web: warrensbakery.co.uk


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