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Guinot G
uinot provides a unique opportunity for anyone with a passion for the health and beauty industry to run a
successful high-street beauty salon with the guidance and support of a well-established, global brand. It is the first professional skincare brand to launch a trusted, proven and unique franchise opportunity in the UK and Ireland.
The brand Established for over 50 years, Guinot remains a pioneering skincare brand. It is the number- one professional brand in France and is consistently ranked as one of the top salon names in the UK and Ireland. Driven by results, it is continually investing in research and development to remain at the forefront of the industry. You will find Guinot treatments and products in over 10,000 salons in 70 countries worldwide, and the brand is available through appointed salons and spas, and, most recently, through its growing network of franchise salons. The success of the franchise model in France has led Guinot to bring the exciting salon franchise opportunity to the UK and Ireland.
The opportunity The franchise opportunity brings with it efficient organisation, structure, creative marketing strategies and a clear business model to enable franchisees to run successful and thriving businesses. Guinot has a recognised and established brand image, and, as members of the British Franchise Association, franchisees can be assured of ethical business practices and fair franchising.
Training and support Guinot has developed one of the leading training programmes in the UK and Ireland, training over 3,000 beauty therapists and salon personnel in Guinot treatments and techniques annually. As a franchisee you will receive tailored training from the franchise team that will focus on various aspects of the business, such as building the franchise operation, the basics of running a salon, brand knowledge and marketing, as well as training on the salon management software. Franchisees receive continual first-class support, including regular contact with Guinot Ascot, the pilot franchise salon, which is on hand to give advice to all franchisees. You will also have meetings with your own local business development manager, along with quarterly visits from the franchise development manager.
Marketing support Guinot has a dedicated franchise marketing team, who work with franchisees from the moment they sign the franchise agreement. Once the salon has officially launched, franchisees will receive marketing support
throughout the year, with six weekly franchise-exclusive promotions to implement. All supporting online and offline digital collateral is provided, along with easy-to- follow implementation guides and how-to tutorials to make sure you are up to date with the latest marketing channels and can use them effectively to promote your business. To complement the cycle activity, franchisees have access to the exclusive marketing toolkit, which allows you to run your own initiatives alongside the cycle to boost your business.
Who is Guinot looking for? Being a Guinot franchisee allows you to be your own boss without being alone; Guinot is there to support you every step of the way. To succeed, you must be hard working, focused and willing to follow a system; the success will be based on the level of commitment you put in. The members of the Guinot franchise network are passionate, professional and genuine, and it’s these qualities that help build customer loyalty and keep clients coming back. It is not essential for Guinot franchisees to have beauty experience but it may be beneficial.
62 | The Franchise Magazine 2018
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