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Home Instead Senior Care H


ome Instead Senior Care


specialises in quality homecare and companionship for older people.


Its unique relationship-led approach to care allows older people to continue living in the comfort and familiarity of their own home for as long as possible. A Home Instead franchise provides the prospect of launching your own venture but with a proven business model, first- class training and support, alongside a genuine culture of peer collaboration. It is an ideal business opportunity for people who recognise the market that an ageing population presents. Choosing a franchise in a market with a promising and assured economic future is good business sense.


A proven model The Home Instead Senior Care franchise has proven longevity; it has been operating in the UK for the last 12 years and is proud to have


recruited more than 190 franchisees to date. The proven and financially rewarding business model is operated globally in 14 countries and 1,200 franchise offices, generating total revenues of over $1.2billion (£899million). In 2016, Home Instead was awarded two


sets of royal recognition. The first was the Queen’s Award for Enterprise, a pinnacle of UK business achievement, in recognition of the innovation the model has brought to the care sector. It was also awarded the Princess Royal Training Award, which marks out organisations with an exemplary approach to training and skills development programmes.


Who the brand looks for Home Instead’s mission is to become the UK’s most admired care company through changing the face of ageing. It recognises that it can only do this by having committed, passionate and caring entrepreneurs driving its franchise offices forward to change the way


seniors are treated and regarded in society. What Home Instead is seeking when recruiting a new franchisee is someone with business acumen, a good heart, and great management and people skills, backed by the confidence to get out into the community and network. Your core role will be to develop, drive and steer your business, focus on its financial performance and manage your team. Many of the company’s franchisees say


they chose Home Instead because they wanted to run a successful and profitable business and make a difference to society at the same time by providing dignified care and companionship for older people in their locality. You don’t need a care background


to franchise with Home Instead. As a management franchise opportunity, franchise owners appoint a care manager who oversees the care operations, and your trained


82 | The Franchise Magazine 2018


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