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Franchise Focus Sweet success


With the demand for quality chocolate booming in the UK, Leonidas is determined to expand


INVESTMENT LEVEL: FROM £100,000 O


ne of the biggest names in Belgian chocolates, Leonidas has been in business since 1913, providing the same quality with ceaseless


success. After conquering the Benelux region, it is developing throughout Asia, America and Europe, including the UK, where there is great potential for new franchise partners due to the lobby for premium confectionery. There is no better example to demonstrate this than the ascendancy of Leonidas’s St John’s Wood store, which is one of the longest-running franchise sites in the UK, operating for nearly 30 years. Starting out as a little family business, the shop ran for years successfully with a stable customer base.


A few years ago, as it was evolving, the head company started to form a stronger


relationship with its partners, which resulted in the store getting a facelift and an updated guideline towards the desired development. Since these changes were executed, the shop shows constant growth, proving to be an example to follow for all the newcomers. Besides the existing customers, the management targeted a new audience with the communication tools provided by the head company. This led to a big jump in the customer numbers and highly boosted the sales as well. Leonidas off ers you the chance to run your own store with professional support and the knowledge from the years of expertise. While loyal to the traditions of chocolate making, the company represents a modern and innovative management approach, allowing its partners to operate a dynamic and profi table business.


Be part of the big chocolate boom and contact the regional sales manager for further information on the terms and perks of being a Leonidas franchisee.


Leonidas Confectionery


www.leonidas.com


sebastien.schwartz@leonidas.com 07837 743 329


Leonidas is looking for people who are passionate about chocolate, wishing to join a dynamic network and to take on a new challenge


- Number one Belgian Chocolate - Unique positioning in the market worldwide: affordable luxury, premium quality - Advantageous contract: no admission fees, no royalties, no marketing fees - Competitive prices therefore excellent gross margins - Continuous training and support - Promotional tools at your disposal to optimise your sales - New concept with an exclusive approach combining modernity and respect for traditions


Interested then contact us: Sebastien.schwartz@leonidas.com Phone: 07837743329


July/August 2017 | BusinessFranchise.com | 57


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