Market Focus ChipsAway
Ali Hoy
Ali has been running his ChipsAway franchise in central Cardiff since July 2010
What did you do before joining the ChipsAway franchise? My background has been in sales and marketing, but I was looking for a new business opportunity with the potential to grow into a sizeable operation.
Why did you choose ChipsAway? ChipsAway emerged as the clear choice, not only because it offered a saleable business model, but because it also had a growing brand presence in the marketplace.
The main thing that attracted me to
ChipsAway was the brand awareness, and secondly was the fantastic return on investment – you can start making money from day one, yet you have the freedom to grow the business at your own pace. Since I first became a franchisee six years ago, my franchise has grown hugely, enabling me to employ more people and develop the business.
What support have you received? I received a great deal of support from the ChipsAway head office team, who offer specialist services, like franchise support and marketing, including extensive national TV advertising. They were really helpful in terms of emotional support and practical support.
Marketing and advertising has been my best tool for growth. ChipsAway is really getting it right with its focus on customer marketing and particularly TV advertising. Brand awareness is growing and so is market share – it’s an exciting time to become part of the ChipsAway story.
How has business been so far? We are now a team of six, we have three courtesy cars, a beautiful Car Care Centre, our repeat or referral business is around 60 per cent and we turn over £300,000 per year. Life is pretty good, to say the least!
What are your plans for the future? The growth of my ChipsAway business is only just starting. I’d like to enter my centre for longer hours. I’d also like to employ another repair specialist in order to generate a higher turnover, while I move more towards business development, sales and marketing.
Would you do it all again if you had the chance? Yes! Why wouldn’t I? Growing your business is a long-term project, and I’ve only really just begun! Like any business, it takes time to grow, but with a ChipsAway franchise, if you continue to work hard and be patient, then you will be successful.
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BusinessFranchise.com | July/August 2017
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