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Cover Story


This will include easyGym’s franchise operating manual, which will detail how to set up and operate a successful franchise covering:


• Finding the right property • Negotiating the best deals and contracts with banks and landlords • Optimising design and layout • Accessing brand-buying power • Managing a lean and effi cient operating model


• Fitness class scheduling.


Heading up the easyGym franchise off er is global development director Karl Dietrich, formerly UK and Ireland’s franchise head at a world-leading gym franchise. Karl brings with him a wealth of experience gained from working in the


fi tness and leisure business for over 20 years, including additional commercial roles at Fitness First and British Gymnastics. He says: “I’ve been in the franchise industry a long time and know that the easyGym model is ripping up the rulebook. It’s making more possible. Speak to us, we’d love to set you on your way and take every step with you.”


It was the potential to shape a new franchise proposition from a world-class brand with the proven product of easyGym that triggered Karl to join the highly experienced easyGym management team. Indeed, one of his fi rst moves has been to help the team develop a new ‘small-box’ format (4,000 to 8,000 sq ft) that requires an initial £160,000 of liquid capital, specifi cally for smaller investors. A ‘big-


16 | BusinessFranchise.com | July/August 2017


box’ format that requires £380,000 of initial investment is also available. With easyGym aiming to recruit franchise gym entrepreneurs domestically and globally, and following hundreds of approaches in recent weeks from those keen to take control of their fi nancial future, it’s much simpler than you think with easyGym.


easyGym Health and fi tness www.easygym.co.uk/franchise


karl@easygym.co.uk 07712 525089


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