Cover Story
others keen to replicate his stunning business success.
An avid gym-goer himself (who
frequently paid for stuff he did not use, including pools, saunas and steam rooms), the dad of two felt inspired to set up a new kind of fitness club that stripped out the unnecessary details and offered a better training experience than you would get from traditional, mainstream gyms – all for a fraction of the price. With a proven track record of generating
returns for investors and making cross- border ventures a success, Paul’s previous role at a leading private equity real estate fund saw him oversee a portfolio of retail assets worth more than £500 million. Working alongside top financial minds, it was there that he developed his skills and his sixth sense for sourcing investments and driving investor returns. So much was his success that easyGym’s first site in London, Wood Green, opened its doors with more than 5,000 members in 2011. This demonstrated to the founders the critical importance of a brand, the location and giving people what they want at a very affordable price.
Paul says: “easyGym is offering a radical new franchise model. It is set up for success – with fewer strings and less upfront investment needed, but more automation, more innovation and more support, so you feel empowered to do more as you embark on your exciting franchising journey.”
“Its flexible, no-contract, all-online monthly payment membership model offers daily cash inflows and will appeal to those who currently run retail or restaurant businesses”
The recent Entrepreneurial Britain report shows that hiring staff with the right skills is a major area of concern for owners of small and medium-sized business owners. A franchise model removes this worry as
franchisees are super motivated to drive their own business. Furthermore, the model has been designed to slash staff costs, from an industry average of 50 per cent of annual turnover to just 15 per cent. Indeed, its flexible, no-contract, all-online monthly payment membership model offers daily cash inflows and will appeal to those who currently run retail or restaurant businesses or for those who are looking to diversify across industries. With a report from Eagle Star Small Business Direct also claiming that small companies had lost more than £110million in three years due to the theft of money and goods by their own staff, the model also banishes the hassle and worry involved with handling cash on site. Focused on ensuring that its franchisees always get the best possible returns from the beginning, the easyGym management team is also trained and geared up to provide access to a technology platform, including membership management, self-serve biometric access, an online-only joining process and 24/7 CCTV monitoring. The team will also provide customised guidance and regular reviews to ensure the highest quality of standard is maintained.
July/August 2017 |
BusinessFranchise.com | 15
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