Special Feature
Akin Adebiyi Anytime Fitness INVESTMENT LEVEL: FROM £110,000
Why did you choose to invest in an Anytime Fitness franchise? I was looking for an interesting business to start or a franchise to buy into after leaving corporate life. I also happened to be looking for a better-value gym after losing my corporate discount at a premium club. I came across another gym franchise operator and attended their discovery day. They failed to impress with their model and financial projections. I then looked at Anytime Fitness and immediately loved the brand concept and flat-rate, low-cost royalty structure.
How did you secure funding? I secured funding through one of the high- street banks. I’m fortunate to have had great relationship managers as mentors along my journey.
What kind of training and support have you seen?
Anytime Fitness has an excellent and well-tested sales process in addition to a business that sells itself. The key, I found, is to just follow the model.
Has franchising changed your life? My work-life balance is getting better. We have a fantastic location; however, some new builds come with their unique problems that can keep you up at night.
How hands on are you in the day-to- day operations?
Fairly hands on, including ensuring staff work in the business while I work on the business. Staff love coming to work, are self-motivated, and we keep growing month to month.
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BusinessFranchise.com | July/August 2017
Akin opened his Anytime Fitness franchise in Raynes Park, London, in March 2016. Before this, he worked as a commercial strategy director in a global travel business
Have you encountered any problems along the way? We had some issues with getting planning permission at the start.
Have there been any highlights in particular? Winning best pre-sale and being voted on to the Franchise Advisory Council.
Has the business been successful so far? It’s been awesome; I won best pre-sale performance for 2016.
What’s in store for the future of your journey with Anytime Fitness? I hope to keep this momentum by adding locations and growing the Anytime Fitness brand, hopefully!
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