theory x
TAKING IT GLOBAL
Exporting a brand comes with its own grind. Theory X showcases have stretched from Istanbul to Tulum, Liverpool, and now ADE, and every city is a different beast.
“The first thing we always do is try to understand the culture and nightlife values of each city we visit. The color palettes we use in Tulum are completely different from those in Liverpool, as the nightlife cultures are worlds apart. Our bookings, visuals, stage design, and even the energy of our sets are adapted to match the local scene, while staying true to our sound.”
And while the packed showcases and glowing press make it look effortless, Uysal is quick to stress that the backstage is just as decisive as the music.
“Honestly, there isn’t one dramatic story that defines it, but what I’ve learned is that the backstage side of running a label is just as decisive as the music itself. Negotia- tions, solving last-minute technical issues, or coordinating release schedules across different time zones. These are the things that truly shape a label’s path. People often see the tracks on streaming platforms or the energy of a packed dancefloor, but every success is built on the dedication of those working quietly behind the scenes.”
THE ROLLOUT AHEAD IS ALRE- ADY MAPPED.
“On the events side, we already have four showcase locations confirmed for next year in Berlin, Lisbon, Mallorca, and London. Since Theory X went global in January 2025, we’ve been building on much stronger foundations. This year, we curated the summer program for The Edition Hotel in Bodrum, which was a beautiful experience. We’ll likely continue that collaboration next summer as well. On the label side, things are accelerating too. Everywhere we go, we meet with our artists to discuss new EPs, demos, and projects. First up, we’re putting out a sampler for ADE, then we’ve got two more EPs from Haffen- fold and David Granah before rounding out the year with the remixes of my album ‘Re- generation’, which dropped earlier this year. And perhaps most excitingly, we’re preparing for a major collaboration with a global brand, our first international brand partnership. It’s a big step for us, and once everything is confirmed, we’ll definitely share the news.”
THE ARTIST BEHIND THE LABEL
Sezer Uysal is one of those names you hear whispered with respect in both backrooms and boardrooms. Nearly twenty years in the trenches, more than five hundred releases, and a career built not on shortcuts but on patience and persistence.
“Honestly, I wouldn’t change anything about my career. Every step, every mistake, and every achievement has shaped who I am today and taught me something invaluable.
If someone had offered me shortcuts or handed me the one secret to success, the journey would never have carried the same meaning or depth. Growth as an artist doesn’t come from easy answers; it comes through trial and error, through experimen- ting, stumbling, and discovering things for yourself. Those challenges are what build resilience, perspective, and authenticity. Looking back, it’s the process itself, the highs, the lows, and everything in between, that has made the path worthwhile and allowed me to grow, not only as an artist, but as a person too.”
That philosophy permeates how he men- tors the next generation. For Uysal, it is not just about teaching arrangement or EQ; it is about reminding young artists that the spotlight has shadows, too.
“The first thing I tell them is that being a DJ or producer is not as flawless as it looks from the outside. Sure, being on stage, traveling, and playing in packed clubs seems amazing, but there’s a side to it that people rarely talk about: post-performance depression. On stage, you feel like a king, but when the lights go down, the applause fades, and the adrenaline drops, there’s often an empti- ness that follows. If you don’t know how to manage that, it can be very challenging. That’s why I emphasize not just techni- cal mastery, but also building a solid life outside the stage. Strong friendships, meaningful relationships, people who ground you, these are just as essential as knowing how to structure a breakdown or a drop. And when it comes to rules, learn the ba- sics well, but then break them fearlessly. True creativity starts when you push past the boundaries.”
Touring has given him lessons no tutorial could teach. More than forty-five coun- tries, endless hours in airports and clubs, and the challenge of staying sharp on the road while running a label.
“My best advice is to maintain balance in everything you do. Overloading your tour schedule can lead to burnout. Allow downtime between gigs to recharge, explore new places, and stay inspired. Building relationships is also crucial; connect with local promoters, artists, and fans. Attend industry
media; these connections often lead to future gigs, collaborations, and support. The pressures of touring can take a toll, so develop a routine that includes mental health practices, whether
tion, journaling, or therapy. Prioritize your well-being to maintain high creativity and performance quality. Use tools and apps for scheduling, budgeting, and tracking con- tacts to stay organized and avoid last-mi- nute chaos. And finally, surround yourself with a team that truly supports you; it makes all the difference.”
Some stages teach more than others. Ibi- za gave him the electricity of a global hub. Asia inspired him so strongly that it followed him home into the studio.
that’s medita- events and engage on social
“The Ibiza crowd never
energy there is always on another level. For example, we recently had a label showcase there, and the atmosphere was so inspiring that when I got home, I went straight from the airport into the studio. I had so many ideas buzzing in my head from that night and didn’t want to waste a single moment before turning them into music. But if I’m honest, I always feel like a rock star when I’m in Asia.
The connection with the crowds there is something special. Tokyo, in particular, holds a unique place in my heart. The reaction from the audience is just unbelievable. They never
jumping with every single kick, feeding you so much energy you almost feel like you could play forever. That intensity inspired me to create a track called Ikigai, which was directly born from that unforgettable Tokyo experience.”
LOOKING AHEAD
What comes next is not a single path but a mix of roles woven together: producer, mentor, label builder.
“It’s hard to predict, because life always brings surprises. What I do know is that I don’t aim to be on an endless tour schedule, playing 20–25 gigs every month. For me, it’s about choosing the right places, the right moments, and making each performance meaningful. At the same time, growing Theory X is at the center of my vision. I want it to be a platform that supports talent from our
connects them to the world. Mentorship will also remain important to me, as I share knowledge, guide younger producers, and help them build strong careers of their own. For me, performing, mentoring, and running a label are not separate roles; they’re interconnected paths that complement one another and together define my future.”
At the end of the day, what struck me most is that Theory X isn’t just a label, it’s a crew that actually cares. Sezer has this way of making you feel like every decision, every release, every late-night session has weight. He’s not trying to chase trends or squeeze out quick wins; he’s building something that lasts.
When he talks about mentoring kids or making sure his team feels supported, it doesn’t sound like PR. It sounds like someo- ne who’s lived the grind, felt the burnout, and still believes music is worth every bit of it. That’s why Theory X feels different.
Istanbul might be the home base, but the way they’re moving right now, you get the sense that in a few years, we’ll be talking about them as one of the labels that changed the game. And honestly, I believe it.
region and stop moving, dancing non-stop,
disappoints. The
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