podcast panels


Podcast Panel: Beyond the Press Release: The Future of Artist Storytelling DHALIWAL SUNITA


Sunita Dhaliwal is the Co-Founder and Managing Director of The Everyday Agency, an award-win- ning company reshaping music and event marke- ting. With more than a decade of experience, she has led campaigns that have resulted in Grammy nominations, platinum records and global sell-out events. Sunita’s expertise combines cultural in- sight with data-driven strategy, allowing her to create marketing approaches that are both inno- vative and sustainable.


The Everyday Agency is based in the UK and wor- ks internationally with artists, festivals and brands. Its mission goes beyond ticket sales or streams: the agency focuses on building long-term lega- cies, developing brand identities and cultivating cultural relevance. With over 10 industry awards, The Everyday Agency is regarded as a leader in the space, consistently adapting to shifting trends and technologies.


A vocal advocate for wellness in nightlife, Sunita also embraces her role as a “Sober Raver,” cham- pioning healthier approaches to working in the music industry without losing the essence of club culture.


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