caribbean


Ashraf Ejjbair has been part of HE.SHE.THEY. sin- ce its inception, moving from performer and artist liaison to his current role as Label Manager. With a background in acting and immersive theatre alongside over a decade in music, he brings a mul- tidimensional perspective to the brand, blending creative sensibilities with operational expertise. His work connects the label’s releases, events and artist development into one cohesive vision.


HE.SHE.THEY. is an award-winning event series, label and fashion brand built on inclusivity and re- presentation. With events in more than 40 cities — from Detroit, Chicago and New York to Berlin, Paris


and Ibiza — the collective has established itself as one of the most progressive and intersectional spaces in electronic music. Its parties are designed to welcome all identities, breaking down prejudice and celebrating diversity on the dance floor.


As HE.SHE.THEY. continues to expand globally, As- hraf’s role ensures that its ethos remains intact: a community-first approach that blends music, fas- hion and activism into a cultural force.


ASHRAF EJJBAIR


Podcast Panel: Beyond the Buzzword: Rethinking Diversity in Festival & Club Lineups 38


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