podcast panels
15:00 – 16:00
The Next Frontier: Why MENA Matters for the Future of Electronic Music
The Middle East and North Africa are not emerging, they are here, and they are here to stay. With a young demographic, deep cultural heritage, and rapid infrastructural investment, the region is poised to set the tempo for the next decade in electronic music. This panel examines how the MENA region is not just a player, but a game-changer, shaping the global music landscape, from emerging festivals and labels to artists breaking international boundaries. It’s an exciting time for electronic music, and the MENA region is at the forefront of this revolution.
From our
MENA region’s ascent is both cultural and political. This is not just about ex- pansion; it is about redefining the map of electronic music. For artists and investors alike, the region represents untapped opportunity and cultural re- naissance. Expect conversations that go beyond clichés to reveal the reali- ties of building sustainable ecosys- tems in this powerful territory.
16:00 – 17:00
Breaking the Lineup: Booking Realities in a Saturated Scene
The competition for festival slots and club residencies has reached fever pitch. Behind every lineup is a complex calculus of hype, economics, and curation. This session lifts the veil on the booking process, examining how promoters weigh risk, loyalty, and trend cycles in a market where everyone is competing for the same stage time.
Mixmag Netherlands´ editorial pers- pective is unflinching. The booking game defines careers and shapes sce- nes. For newcomers, understanding how to cut through without compromising artistry is survival. For veterans, it is about longevity in a constantly shifting hierarchy. Expect candid insights on how power dynamics, social capital, and sheer talent collide when deciding who gets behind the decks.
editorial perspective, the
17:00 – 18:00
Voices of a Movement: Artists Behind Afro House’s Global Rise
Afro House is no longer a niche genre; it is a global movement with deep roots. This panel puts the spotlight where it belongs, on the artists themselves. Producers and DJs at the forefront will share how they navigate the balance between tradition and innovation, and how the genre’s DNA is being carried into clubs from Lagos to Lisbon to Los Angeles.
Editorially, this conversation is overdue. Afro House has been com- modified as a trend, but its creators are rewriting the narrative by centering authenticity and history. Expect a powerful exploration of how identity, storytelling, and global demand intersect, and how Afro House continues to expand without losing its essence.
FRIDAY, OCTOBER 24 14:00 – 15:00 |
Beyond the Buzzword: Rethin- king Diversity in Festival & Club Lineups
Diversity has often been used as a marketing tool.
dismantles the buzzword and asks the more complex questions: who actually gets booked, who does not, and what structural change looks like beyond tokenism. Promoters, artists, and activists
conversation on accountability and inclusion.
For Mixmag NL, this is the pulse of where the industry
Representation is not an accessory, it is central to the health of the scene. True inclusivity means shifting power structures, not ticking boxes. This panel promises to move past rhetoric into strategies that actually reshape how our lineups look and feel.
16:00 – 17:00
Beyond the Press Release: The Future of Artist Storytelling
In an era where algorithms dictate virality, PR is being forced to reinvent itself. This session delves into the next frontier of artist storytelling: hybrid campaigns that merge influencer strategy
cross-platform narratives, and the constant fight for
content-saturated world.
with traditional press, attention in a
19 is headed. will engage in a frank This panel
From our standpoint, this is about controlling the narrative. Artists are no longer passive subjects in media cycles, they are brands, storytellers, and strategists in their own right.
Expect sharp insights into how PR agencies, managers, and platforms are reinventing their role, and what it means for the next wave of talent.
17:00 – 18:00
After the Peak: What Comes Next for Hard Sounds?
Hard techno is everywhere, but every peak has a comedown. This panel asks the big question: what happens when the hype cools? From genre sustainability to the inevitability of mutation, the discussion will unpack whether this wave can evolve gracefu- lly or collapse under its own weight.
Mixmag Netherlands’s perspective is pragmatic. Scenes thrive when they adapt, not when they calcify. For artists, labels, and promoters invested in hard sounds, the challenge is to innovate while retaining intensity. This panel offers a rare moment of foresight, examining how to avoid boom-and-bust cycles and keep the sharpest edges intact.
Conclusion
ADE is where the global conver- sation in electronic music takes shape,
is proud to be at the center of it. These panels are not only
flections of what is happening now but frameworks for where we are going. By
worldwide via Spotify and Apple, we ensure that the insights shared in Amsterdam reach every corner of the scene.
As journalists, curators, and insiders, our
and contextualize the forces shaping electronic culture.
role is to amplify, interrogate,
ADE25 reminds us that the dancefloor is not only a space for music but also for
the future. We remain committed to making sure those visions are heard, understood, and carried forward to the next generation.
ideas, debates, and visions of broadcasting them re- and Mixmag Netherlands
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