caribbean Podcast Panel: Breaking the Lineup: Booking Realities in a Saturated Scene


MICHAEL WEICKER


After completing his training as a banker, Michael Weicker began his career in the music industry in 2001 alongside Timo Maas. With the club Room 106 near Frankfurt, he established one of Ger- many’s most influential electronic music venues, hosting artists such as Ricardo Villalobos and Paul van Dyk. In parallel, he built successful hospitali- ty ventures, which he later exited after a personal setback.


In 2011 he founded Ask My Management, which quickly became a central platform for electronic artists. Under his leadership, the careers of Chris Liebing and Marcel Dettmann were strategically developed with a focus on album releases, label expansion, branding, and international touring.


In 2015, together with Artist Alife, Weicker


co-founded the Electronic Music Culture AG (EMC), a 360 degree company that united Ask My Management, Artist Alife, and 99 Ghosts.


For more than twenty years he managed Loco Dice and shaped his international career. HEwas instrumental in the breakthrough of Tale of Us, ini- tiating the very first Afterlife deal at Space Ibiza and co-developing the iconic hanging man logo. With HYTE he helped build one of the most glo- bally recognized electronic music brands, hosting events across the world from Amsterdam to New York to Vietnam. The expansion into Amnesia Ibiza, however, marked a turning point and led to the loss of much of what had previously been created.


During the pandemic Weicker launched Metropole Agency and Metropole Talent GmbH in Berlin as a complete new beginning. The focus has been clear from the start: artist development through mana- gement and booking. Metropole works on long- term strategies that go far beyond show brokering, covering branding, positioning, release planning, and global touring.


The roster today includes Haftbefehl, Genetikk, Shimza, and Gordo, all of whom Metropole has pla- yed a decisive role in breaking and establishing at the forefront of their genres. The agency has also overseen major tours such as the Boris Brejcha tour across Germany, Austria, and Switzerland.


Metropole operates through three divisions: ma- nagement with career planning, branding, and in- ternational development, booking with worldwide placement across clubs, tours, and festivals and live with concert productions, festivals, and tailo- red event formats


Until 2024 Weicker was heavily involved in the growth of the WET Festival in Stuttgart and Sin- delfingen, which attracted more than fifteen thou- sand visitors per edition. He is also co-owner of the Home Again Festival in Berlin, which since 2023 has hosted international headliners such as Peggy Gou, Solomun, and I Hate Models.


In 2025 Metropole opened an office in Asia to fur- ther strengthen its international presence and to support artists directly in new markets. The next step is the opening of an office in South America, reflecting Metropole’s evolution into a truly global management and booking powerhouse.


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