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Mixmag Netherlands at ADE25:


Podcast Panels That Shape the Future


Amsterdam Dance Event has long been the beating heart of global electronic culture, connecting enthusiasts from all corners of the world. Each October, the city transforms into a living, breathing network of ideas, talent, and sound. ADE is more than just the world’s biggest club festival; it is where the industry gathers to decode the present and sketch out the future. From DJs to label heads, from promoters to tech visionaries, the conversations that happen here ripple across the entire scene, reaching and resonating with electronic music lovers worldwide.


For Mixmag Netherlands, ADE is home turf. We are not just reporting on the story; we are part of it. As Europe’s most influential hub for electronic music discourse, we bring our editorial voice to the forefront of podcast panels that cut through the noise. Our goal is to spotlight the dynamics shaping the dancefloor, to amplify diverse perspectives, and to contextualize the shifts that matter to both insiders and the next generation of listeners.


This year, our programming extends beyond the room. Every conversation will be streamed live on our Netherlands Instagram and released as a podcast via Spotify and Apple. That means the dialogue in Amsterdam can resonate everywhere, from São Paulo to Seoul, from Detroit to Dubai. By opening the conversation to the world, we continue to democratize access to knowledge, insight, and foresight in electronic music.


The stakes are high. Genres are mutating at light speed, scenes are globalizing, and the politics of booking, diversity, and storytelling are more urgent than ever. These panels are not simply discussions; they are interventions, catalysts for how we collectively move forward.


Here is what we are bringing to ADE25. See you online at www.instagram.com/mixmagnl


THURSDAY, OCTOBER 23 14:00 – 15:00


A&R In Flux: How Labels Discover And Shape New Sounds The machinery of A&R has never been more complex. As boundaries blur and micro-trends flicker across TikTok, labels are recalibrating their role. This panel dissects how gatekeepers are scouting talent in a hyper-saturated world, balancing algorithmic hype and the timeless need for artistry. From risk-taking to ROI, the conversation cuts to the heart of how electronic music evolves.


For Mixmag Netherlands, this is not just about industry mechanics but about the soul of dance culture. Who gets invested in defines what sounds fill our clubs in two, five, and ten years. Expect sharp takes on the collision between underground discovery and commercial survival, and how labels can champion innovation without losing sight of the dancefloor.


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AUTHOR: SERGIO NIÑO PHOTOGRAPHY: CARLOS PEGO


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