alba franch
PRODUCTION AS SELF-EX- PRESSION
Behind the decks she has already carved out a clear identity, but for Alba, the studio opens a more intimate dimension. It becomes a mirror of her moods and a playground for her imagination.
“My
aspects of my life and personality. Some days I’m more nostalgic and the music becomes melancholic; others it takes on a dreamy and ethereal quality; someti- mes something simple and fun emerges. It’s a direct reflection of my emotions, but at the same time, production lets me dream beyond the everyday. It’s a bridge between the intimate and the imagined. Right now,
on trance, hard house, and hard groove, but that changes constantly. Collaborations also shape my sound. I love working with friends weekly; from those
emerge, pushing me out of my comfort zone and teaching me something new every time. My current moment is about exploring, learning, and letting emotions and personal connections guide me.”
For Alba, the sound doesn’t exist in iso- lation. Visuals, concepts, and atmos- phere are extensions of her language, not as overthought symbolism but as part of a coherent whole.
“For me,
aspect is important, but not because I’m searching for deep meaning. What matters is coherence: that the image connects with what the track conveys. These elements give listeners another perspective if they want it, and they form part of my artistic and personal identity.”
LABELS AND LIMITATIONS
Genres help the industry communicate, but they can also put artists inside boxes that rarely reflect their
identity. Alba is aware of this tension, but she refuses to let it dictate her path.
“That tension is always present. Promoters and audiences need clear labels because it makes communication easier. But if I define my project within a single category, I feel limited. My musical identity is constantly evolving, and my authenticity lies in letting it evolve freely.”
Labels may come and go, but her inter- nal compass stays focused on freedom.
“I understand that sometimes I’ll be presented under a specific genre, it’s
full the visual and conceptual sessions, I’m very focused unexpected sounds productions inevitably reflect
part of the industry, but internally, I keep working with the freedom of not belonging to just one place. In the end, I prefer people discover me through the experience of my sets and productions, not through a single word trying to define everything.”
In the age of social media, numbers and algorithms often seem to carry more weight than the music itself. Alba na- vigates this landscape carefully, never losing sight of what matters.
“Social media and algorithms are double-edged swords. On one hand, I love that they connect me with artists worldwide and let me learn from different scenes without leaving the studio. But focusing only on numbers, followers, listens, views risks losing the essence: the music and the joy of creating it.
balance: I’m active, but always to show- case my productions, sets, and pro- jects. I prefer my online presence to revolve around my art, not the algori- thm’s game.”
LEGACY AND ESSENCE
What does Alba want people to carry with them after a night on her dan- cefloor? The answer is not abstract theory or intellectual decoding, but so- mething deeply human.
“What matters most to me is that people listen to my music or
the club with a feeling of fulfillment, happiness, even peace. That they feel like they gave their all on the dance floor and truly enjoyed the journey. For me, there’s nothing more valuable than that. The story behind a set or track doesn’t need to be analyzed or understood by everyone, I’m not searching for hidden meaning. All I want is for the music to act as a channel of enjoyment, dedication, and celebration. If the audience leaves with that energy, then I’m satisfied with my work.”
Watching Alba navigate Mondo Disko or Berlin, you realize she doesn’t need fireworks to command attention. Her strength lies in the way she reads a dance floor, in how she creates space for surprise, and in her refusal to com- promise on authenticity. Alba plays as if every set is both a risk and a gift, a moment that belongs to her but also to everyone dancing with her.
That is perhaps her most important contribution. She reminds us that te- chno is not about labels or algorithms, it’s about people, about the feeling you take with you when the lights come up. Alba leaves you with that quiet con- viction that the music is bigger than the night, bigger than the tracklist. And in an industry so often obsessed with the surface, she is proof that dep- th still matters.
149 leave I try to use them with
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