TOP 10 OPERATORS 9: DUTY FREE AMERICAS
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the general election in the country. The first round of the election took
place on 7 October 2018 and resulted in Jair Bolsonaro, a member of the conservative Social Liberal Party triumphing ahead of Workers’ party candidate, Fernando Haddad. Bolsonaro and Haddad went
head-to-head in the second round on 28 October 2018 and the former was elected with 55.1% of the vote. The election of Bolsonaro, who
DFA has continued to invest in Brazil as it did at São Paulo-Congonhas Airport.
“To be honest, Brazil has been difficult for us. It is not where it is expected to be. Brazil will only get better which is good news and the new government is excellent.”
Leon Falic, President, Duty Free Americas
He added: “We will differentiate ourselves perhaps in service, pricing and promotions, but in terms of product, our offer will be similar.” Further Brazilian border stores
was sworn in on 1 January 2019, created an element of positivity in the country. Many people appeared to have
confidence in the new government and the Brazilian real began to stabilise, albeit at a low level, once Bolsonaro started governing. Brazil may be on its way back
following political and economic uncertainty, but with the real losing almost 8% in August 2019, making it one of the worst performing currencies against the dollar (Source: Reuters), there is seemingly still some way to go. “To be honest, Brazil has been
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are also in the pipeline, according to Falic. “When we enter a country to open a single store it is very difficult. We are definitely going to open more Brazilian border stores.” In 2018, DFA experienced
difficult for us,” Falic remarked. It is not where it is expected to be. Brazil will only get better which is good news and the new government is excellent. “We are still investing and bullish
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significant expansion across its Brazilian operations, despite the political uncertainty in the run-up to
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on Brazil, but it is going to take some time until it gets to where we want it to be.” The opening of the company’s largest store in Rio Branco on the
Uruguayan border with Brazil last November, was a signal of intent as far as its Brazilian business is concerned. Spanning 10,000sq m, the Panda
Free Shop – part of the state-of- the-art Rio Branco Shopping area – opened on 27 November 2018. Each area of the Panda Free Shop
has a different theme and includes various amenities including a WiFi zone, children’s area and the only Gaming Zone on the border. The new shop also houses ‘one of the best cellars’ in South America that offers a selection of high end wines.
‘Big and dominant’ in Brazil “The Brazilian real isn’t helping us right now, but the store is there and is big and dominant,” insisted Falic. “I think we can do much better, but it is performing well.” Prior to opening the Panda Free
Shop, DFA struck an agreement with WHSmith to open seven stores at RIOgaleão International Airport in August 2018. The outlets are situated across
international and domestic departures and the main entrance areas of the airport. They stock books, magazines, travel accessories, souvenirs, confectionery and beverages. On the announcement of the
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Janice@trbusiness.com The new Salvador Bahia store was inaugurated in July 2019. 68 TOP 10 OPERATORS
agreement in April 2018, Falic said: “We believe the partnership with WHSmith opens up opportunities across the region. The Brazilian airport market alone has 140m passengers and we believe our partnership will provide productive stores which appeal to those passengers and create value for airport operators.” Fast forward to 2019 and
DFA has continued its Brazilian expansion with the opening of a new store at Tancredo Neves Confins International Airport in Belo Horizonte. Located pre-security in the
passenger terminal, the store offers customers duty paid products including perfumes, cosmetics, clothing accessories, electronics wines and spirits, watches and snacks. At the start of 2019, DFA also revealed plans to open two new
OCTOBER 2019
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