TOP 10 OPERATORS 6: GEBR. HEINEMANN
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doors in April this year following consecutive delays [due in part due to the transfer of flag carrier Turkish Airlines’ programme from the now-closed Ataturk – Ed]. For the uninitiated, Unifree Duty
Free – in which Heinemann owns a 60.8% stake – won the right to run all airside retail areas at the airport owned and operated by İGA under a 25-year contract in 2015.
Frankfurt Airport Retail opened a 100sq m Gucci boutique at Terminal 1 this year.
“Change is something we aren’t afraid of and is something travel retail is used to; we have the guts to continue being pioneers.”
Max Heinemann, CEO and Speaker of the Executive Board, Gebr. Heinemann
Bosphorus-inspired The cavernous retail footprint spans 53,000sq m and features 18,000sq m of space dedicated to core duty free and Turkish bazaar concepts. Five Bosphorus-inspired zones anchor the sprawling commercial offer. A central processor with 36,000sq
m of shopping space handles all departing and transit passengers. Another 11,000sq m features in arrivals alongside 7,000sq m of pier and transfer shops [for more detail on the footprint and brands lineup, see
trbusiness.com]. In January, Unifree Duty Free
the company’s retail fortunes. As reported, Heinemann tied up
with JR/Duty Free to operate a 10- year contract at Tel Aviv Ben Gurion International Airport’s Terminal 1 and 3 in 2017 ahead of a lease for the space (4,000sq m) beginning in January 2018. The fruits of those labours were
duly rewarded, as sales reached $492m in the first year of operations; outstripping earlier predictions of circa $400m. The jewel in the crown, however,
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unveiled an initial five stores over 8,000sq m drawing 1,000 domestic and international brands under one roof. Core merchandise sits alongside regional products and fashion & accessories occupying a space of approximately 4,170sq m. Rental agreements have been
came at Istanbul’s $11.7bn new airport, which finally opened its
Fifth generation at the helm
struck with more than 70 operators and brands such as Louis Vuitton, Dior, Hugo Boss and Prada, and Heinemann is increasing its standing at the mega-hub through further partnerships with the likes of Kering Group, Gucci, Richemont and Swatch Group.
Heinemann is understood to have invested around €100m in the project and will be encouraged to see a revival in Turkey’s aviation and tourism market. This follows several years of
turbulence following the terrorist attack in 2016, the subsequent failed political coup and slide into recession at the end of 2018. While flickers of an economic
revival appeared at the beginning of this year, currency challenges persist. However, the weakened lira will certainly prove favourable for the inbound retail business. Among the more important
developments this year are in Russia. In January, TRBusiness reported that travel retailers had been given the green light to operate arrivals duty free shops. Effective 12 January, the order
followed the implementation of a Customs Code in December covering the Eurasian Economic Union permitting the new business. Arrivals duty free in Russia was
first implemented at Sheremetyevo Airport in 1994, but was forced to close under new legislation in 1997.
Arrivals partnerships struck Heinemann confirmed to TRBusiness in January plans to open an arrivals location (150sq m) at Ekaterinburg Koltsovo International Airport and this played out in July, where it opened with partner Greenway. Earlier, Heinemann had
opened arrivals shops at Moscow Sheremetyevo (Terminal D and Terminal E) with joint-venture partner IDF. Meanwhile, Heinemann has
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As reported in March, Gebr. Heinemann has instigated major structural changes with Max Heinemann taking the reigns as CEO and Speaker of the
Executive Board, responsible for Global HR, Corporate Development & Strategy and Corporate Affairs. In a transition to the fifth generation
of family management, the former CEO of Heinemann Asia Pacific now leads the
50 TOP 10 OPERATORS
Executive Board, comprised of long- serving members Raoul Spanger (Chief Operations Officer), Kay Spanger (Chief Commercial Officer) and Stephan Ernst (Chief Financial Officer). Perhaps the most significant change
in the new ‘C-Level’ structure, designed to ‘strengthen global agility and overall strategy’, is the formation of one central sales area combining the distribution and retail arms. In the firm’s quest to sharpen its global growth ambitions, four Vice Presidents
have been selected to preside over four major geographical regions. These are Florian Seidel, Vice President
Nordics, Central and Western Europe; Richard Hoyer Vice President EECA, Near East, Turkey & Africa; Marvin von Plato Vice President/CEO Asia Pacific; and Nadine Heubel Vice President/CEO The Americas. Former Imperial Brands’ executive Dr.
Jennifer Cords has also been recruited as Director Corporate Affairs, Business Compliance & Corporate Responsibility.
OCTOBER 2019
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