TOP 10 OPERATORS 6: GEBR. HEINEMANN
documented and as such will remain outside the scope of this particular report – see
trbusiness.com and the May Asia Pacific issue for an in-depth interview with the new CEO – it is worth repeating one candid remark from Max Heinemann during the Group’s annual press conference in April this year. “We are moving in the right
direction. The figures speak for themselves; we are growing steadily but we have the ambition to grow faster in the right direction. “Change
is something
we aren’t afraid of and is something travel retail is used to. We have the guts to continue being pioneers.” Assessing the Europe business in
2018, sales at Frankfurt Airport where Heinemann operates the Frankfurt Airport Retail joint venture with Fraport AG dwindled by 5.5% due to traffic, security and space issues. There was better news in Norway
where Heinemann runs a 4,000sq m departures shop, 2,400sq m arrivals unit, among others, under the Travel Retail Norway joint venture with Norse Trade at Oslo Gardermoen. Sales were up by 4.5% year on year. At Amsterdam Airport Schiphol,
new openings at its Pier F and G totalling 248sq m and at the converted Lounge 3 (459sq m) formed a wider patchwork of new shop openings. As
trbusiness.com reported
exclusively, Schiphol has unveiled plans to transform the commercial experience at its Lounge 1 departures area in the coming years with Heinemann’s Schiphol Airport Retail joint venture set to feature prominently. Copenhagen Airport was another
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Heinemann opened 10 new shops (2,627sq m) at Sheremetyevo with partner Imperial Duty Free (IDF) and transformed four existing outlets (1,804sq m) at Terminal E, including the introduction of a customised multi-brand format for fashion & accessories and watches & jewellery. This added to seven shop openings
(1,244sq m) at Terminal F, which collectively produced growth at the airport totalling +25.4%. “It is very good development,
which means the investments we took in difficult years are now paying off,” commented Chief Operations Officer Raoul Spanger during the press conference.
Eastern Europe footprint Elsewhere, Lithuania’s Vilnius International Airport opened two shops (974sq m) following a six-year contract extension agreed at the beginning of 2018. This mixed with further openings
at the likes of Kiev Boryspil International Airport (65sq m); in Bulgaria at the Kalotina border with Serbia (140sq m); and at Romania’s airports at Bucharest Henri Coandă (63sq m) and Cluj (22sq m). At Kiev, where it operates in a joint
venture with local partners’ BF + GH, sales increased by +20.5%. “We are investing further in Kiev
and Moscow and that will be an important part of our growth in Europe,” confirmed Spanger. Asia Pacific, meanwhile, continues
Official Partner
to be an important hunting ground for Heinemann.
“Change is something we aren’t afraid of and is something travel retail is used to; we have the guts to continue being pioneers.”
Max Heinemann, CEO and Speaker of the Executive Board, Gebr. Heinemann
Eight new confectionery stores (820sq m) were inaugurated at Hong Kong International Airport under its ‘Sweet Dreams’ concept last year. Already involved in retail and
distribution activities in 10 Asia Pacific countries, the HKIA concessions are widely viewed as a ‘significant step’ towards further expansion in the region. Due to the challenging economic
picture in Malaysia, Heinemann’s joint-venture partner DFZ Capital returned ‘satisfactory growth’ at its border shop and airport business. Meanwhile, Plaza Bali opened its first arrivals shop at Jakarta in January. Heinemann also made further
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inroads in Australasia, where it opened two shops (730sq m) at Gold Coast Airport; its second Australian airport location next to Sydney International. Regarding Sydney, where
Established 1998
Heinemann won the seven-and- a-half-year duty free contract in 2014, the new marketplace concept returned growth of approximately 10% in its first full year of trade. Having said all this, the two
concessions in Turkey and Israel are perhaps some of the most critical to
to benefit from a shop refurbishment and renewal programme. Having inked a five-year contract extension in 2017 to extend on a decade of successful collaboration with the airport, Heinemann opened its new-look walkthrough tax free shop (2,600sq m) last year. Moving east and the pattern
of shop inaugurations continued through Heinemann’s joint-venture activities at Moscow’s Domodedovo and Sheremetyevo International Airports.
OCTOBER 2019
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Gunnar Heinemann (second left) and Claus Heinemann (fourth left) form the Advisory Board, with Max Heinemann, CEO (third left) leading the Executive Board comprised of Raoul Spanger, COO (far left); Kay Spanger, CCO (far right); and Stephan Ernst, CFO (not pictured).
TOP 10 OPERATORS 49
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