TOP 10 OPERATORS 8: KING POWER INTERNATIONAL
this year at the retailer’s Srivaree downtown shop in partnership with L’Oréal Travel Retail. L’Oréal and King Power opened
an expanded L’Oréal Paris store, which the beauty giant insisted was unlike anything Bangkok had ever seen before. Having undergone a ‘major
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transformation’, the 110sq m flagship store offers a wide range of makeup and skincare for men and women with a ‘best-in-class retail experience’, according to the beauty giant. The expanded store comprises
distinct and contrasting ‘zones’ including the first ever L’Oréal Paris makeup boutique in Asia Pacific travel retail. The Revitalift Classic Red Carpet Zone and a dedicated Exclusive Men skincare area are also part of the store environment. When the new store opened,
Emmanuel Goulin, Managing Director, L’Oréal Travel Retail Asia Pacific said: “We are extremely delighted to relaunch our L’Oréal Paris store with King Power on a scale that has never been seen before. “Thailand is one of the most
exciting markets with thriving tourism, and we see great potential in the first L’Oréal Paris flagship store in Travel Retail worldwide.” Susan Whelan, Senior Executive
Vice President, King Power International added: “This is a celebratory moment of our strong partnership with L’Oréal Travel Retail Asia Pacific in bringing a first-class duty free shopping experience to millions of Chinese tourists. “We are optimistic that the
biggest L’Oréal Paris store worldwide will continue to attract more shoppers, confirming King Power Downtown II Srivaree as an exceptional retail destination.”
The King Power Rangnam Road store spans around 21,400sq m.
The launch was supported by dedicated in-store activations, which took place at King Power’s airport and downtown stores in Thailand until the end of February. These included concourse outposts at King Power’s Phuket and Srivaree downtown stores.
‘Magical’ experiences Pichai Pitakchaisuk, Executive Vice President of Group Merchandising at King Power International Company Limited said: “At King Power, we are focussed on presenting unique and differentiated product offers, that are brought to life in exciting launch activations “These emphasise the magic
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of our retail experience and build our reputation as the must-visit shopping destination for visitors to the Kingdom of Thailand.” Luxottica Global Travel Retail
Luxottica alliance In addition to partnering with brands on new store concepts, King Power also works with them on the creation of exclusive products. For example, at the start of this
year, KPIG struck an agreement with the leading eyewear group, Luxottica, to produce two exclusive frames from the Prada Linea Rossa collection.
OCTOBER 2019
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Director, Enrico Destro said the launch of the King Power-exclusive Prada Linea Rossa sunglasses was an evolution of a major category management project it had exclusively worked on with King Power International. “Thailand being a Chinese
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outbound destination, combined with the fact that Prada is popular with Chinese consumers – helped by real momentum behind the Linea Rossa range in Asia – make this partnership an important milestone “The partnership is designed
to enhance the reputation of the sunglasses category in the channel
Wichai Bunyu, Senior Executive Vice President, Business Development and Marketing, Airports of Thailand speaking to the press, on the day it was announced that King Power International had been named top bidder for the Bangkok Airport duty free contract.
TOP 10 OPERATORS 65
“This is a celebratory moment of our strong partnership with L’Oréal Travel Retail Asia Pacific in bringing a first-class duty free shopping experience to millions of Chinese tourists.”
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Susan Whelan, Senior Executive Vice President, King Power International
Established 1998
among Chinese travellers. “In turn, we trust this will
continue to drive overall category growth for our retailer partners, by further enhancing the reputation of travel retail as the expert channel for sunglasses.” «
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