TOP 10 OPERATORS 4: CHINA DUTY FREE GROUP
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CDFG said it was able to bring its vision to life at Hong Kong Airport.
“With the explosive growth of cruise tourism, China has become the fastest growing emerging market in the global cruise tourism industry. In recent years, the tax free cruise industry has become a key strategic project for China Duty Free Group.”
CDFG
unique strengths’. At a memorable inauguration
encouragement. “Duty Zero by cdf is the fruit of the
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ceremony, Wan Min, Chairman of the Board of Directors of China National Travel Service Group, said: “Sales at Duty Zero by cdf have been robust since the soft-opening in November last year (2017). “Within eight months of
commencing business, our sales revenue has already exceeded projections, giving us huge
Rich in customer data
collaboration between China Duty Free Group and Lagardère Travel Retail as we put into service the four advantages we enjoy as the world’s major travel retail companies. By offering a wide array of product collections, new pricing model, an engaging interactive experience and quality customer service, we offer travellers a brand new shopping experience at HKIA. “We believe that in the near future,
Established 1998 Official Partner
Duty Zero by cdf will extend its brand and operations to many more international airports and become the premier liquor and tobacco choice for travellers from China and around the globe.” With little time to let the dust settle,
just a week later CDFG announced that its subsidiary Sunrise Duty Free
had secured the seven-year duty free contract at Shanghai Pudong and Hongqiao Airports following a competitive tender. The group now operates an
enlarged, 2,088sq m area at Hongqiao (up from 1,500sq m) and 16,915sq m at Pudong (up from 6,600sq m). Hongqiao handled 41.8m passengers in 2017, while Pudong exceeded 70m.
Costa Cruises contract Meanwhile, in what was an extremely busy and exciting time for the company, CDFG also secured the duty free contract on Costa Cruises’ Costa Atlantica vessel following a ‘fiercely competitive tender’. Founded in 1948, Costa Cruises is
the largest cruise fleet in Europe. In 2006, it opened its first international route sailing out of China and over the past decade has provided cruise holidays for more than two million Chinese tourists. CDFG said: “With the explosive
growth of cruise tourism, China has become the fastest growing emerging market in the global cruise tourism industry. In recent years, the tax free cruise industry has become a key strategic project for China Duty Free Group.” Building on the momentum of
2018, CDFG continued to strengthen its position as the leading duty free operator in China this year, by winning the pivotal contract to operate duty free stores at the new Beijing Daxing Airport, which was slated to open in late September this
China Duty Free Group President, Charles Chen emphasised once again at the TFWA China’s Century Conference in Hainan (March 2019) how CDFG benefits from a huge resource of data. This is through its own database of loyalty members; those recruited by Sunrise Duty Free; through its new joint venture retail concept, Duty Zero by cdf; in addition to the company’s tourism business arm, The China Tourism Group. CDFG insists that it already had
a ‘strong online platform’ before it began working with e-commerce giant
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Alibaba, in 2018, but through that new partnership, CDFG can take even greater advantage of big data. For example, through the new
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‘memorandum of understanding’ signed with Alibaba in November last year, CDFG says it will be able to more easily target the consumer at the time they book their trip, or when they pre-order duty free products online. By marketing to travellers before they
shop, Chen says the company hopes to improve penetration into stores, as well as conversion and average transaction value.
Customers appear happy to queue for their duty free purchases at CDFG's Haitang Bay Sanya store in Hainan.
OCTOBER 2019
It also hopes to take advantage of re- purchasing opportunities by engaging with consumers after they shop in store.
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