TOP 10 OPERATORS 5: LAGARDÈRE TRAVEL RETAIL
Regarding the Travel Essentials segment, strong results were achieved following the roll-out of the new Relay concept and product offer adjustments across the network. The Lagardère Travel Retail
group continued to enhance its brand portfolio, with the opening of an official All Blacks outlet in Auckland Airport, where it runs one of the two duty free concessions and Trip Advisor stores in the US and Hong Kong. Innovation was also strong thanks
to a successful partnership with Lafayette Plug and Play, which was acknowledged with a Corporate Engagement Award. In terms of the retailer’s Q4 2018
performance, Lagardère maintained its growth momentum (up +5.6% on a like-for-like basis), driven mainly by the expansion of the store network and positive sales performance in the EMEA region and France. Revenue during the period reached
€947m; an increase of +9.4% on a consolidated basis versus 2017. As mentioned previously, there
were many positive developments for the company in 2018, but the unveiling of the new beauty area at Paris Charles de Gaulle Terminal 2E (Hall K) certainly captured the imagination.
Reinventing beauty The Beauty New Age BuY Paris duty free concept spans more than 600sq m and is operated by Société de Distribution Aéroportuaire; the joint- venture comprising Group ADP and Lagardère Travel Retail. The concept is part of an
ambitious expansion programme at Paris Charles de Gaulle and Orly Airports, which is scheduled for completion in 2020. A joint statement issued by
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spend charts for many retailers worldwide, was the initial ambition for this project. The new beauty experience being
offered is based on three pillars. These are expertise, entertainment and service. New BuY Paris Duty Free services
include in-store barber and make- up stations which ‘unite the entire range to meet the needs of international passengers’. “The new Beauty concept in Hall
K of Terminal E corresponds to a customer philosophy at the heart of all our work,” said Rasmussen. “Service is the cornerstone to this concept. “This beauty space lets passengers
enjoy the ultimate experience, thanks notably to exclusive digital entertainment and personalised ranges and services.”
A digital oasis In order to draw attention to the new beauty concept, an 80sq m digital oasis, was installed in Terminal 2E by advertising corporation JCDecaux. The platform comprises two state-
of-the-art digital screens which are seen by passengers before arriving at the renovated beauty area. Integrated into the architecture
of the T2E area, the concept drives purchases in the Parisian shopping zone. The screens ensure maximum
Official Partner
visibility to a strategic audience of global shoppers with an average dwell time of over two hours. New contracts do not define the success of a travel retailer, but
Established 1998
The 375sq m Buy Paris Collection shop at Paris Orly Terminal 3 was inaugurated in August.
In terms of the retailer’s Q4 2018 performance, Lagardère maintained its growth momentum (up +5.6% on a like-for-like basis), driven mainly by the expansion of the store network and positive sales performance in the EMEA region and France.
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certainly contribute. The signing of a service agreement
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with GSEZ Airport, a subsidiary of Gabon Special Economic Zone (a private partnership between Olam International, the Gabonese Republic and Africa Finance Corporation) to operate at Libreville Leon Mba international Airport is particularly significant as it extends the company’s African presence. Lagardère Travel Retail already has
the exclusive right to operate over 600sq m of retail and food beverage space at Blaise Diagne International Airport in Senegal, having won a 10-year contract in 2017. Operations started on 7 December 2017. Once the new Libreville Airport
Groupe ADP, Lagardère Travel Retail and JCDecaux at the time of the launch said it will offer customers a smooth, simplified and multi- experience journey. “Brands are also able to promote their know-how and expertise while encouraging the purchase experience and customer
interactions,” the
statement continued. Reinventing beauty, an important category in DF&TR which tops the
OCTOBER 2019 Lagardère is experiencing significant growth of brands with strong sportswear lines such as Lacoste. TOP 10 OPERATORS 41
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