TOP 10 OPERATORS 5: LAGARDÈRE TRAVEL RETAIL
personalised attention and ‘white glove’ service before they even arrive at the airport. “A spectacular airport terminal strong brand
environment,
partnerships and our commitment to operational excellence will combine to help establish Beijing Daxing Airport as a new benchmark in airport fashion retail,” Santonja enthused. Closer, to home in Vienna,
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visible to all passengers, along with a 100sq m digital screen, completes this fantastic cooperation with Vienna Airport.”
Lagardère further demonstrated its commitment to the fashion category with the opening of a 750sq m The Fashion Gallery multi-brand one- stop store in the Plaza at Vienna Airport in July 2019. This is the retailer’s first
fashion operation in Vienna and follows the capture of the multi-brand fashion contract last year. According to Catherine Laborie,
Product Management Director, Lagardère Travel Retail, customers in Vienna can discover the latest fashion trends and smoothly navigate the different areas dedicated to accessories, sunglasses & watches and branded shop-in-shops. Laborie told TRBusiness The
Fashion Gallery is based on a high- end and modern look and feel. “Key highlights include Hugo Boss, Ferragamo, Longchamp and Victoria’s Secret shop-in-shops; a sunglasses concept and compact watch area and a vibrant generic area with accessible and premium brands. “At the entrance, a pop-up area
Acquisition trail
Last year, the integration of acquisitions was among various developments to boost Lagardère Travel Retail in 2018. This year, the retailer has continued
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to hit the acquisition trail with an agreement to purchase Belgian travel retailer International Duty Free (IDF). The acquisition is subject to a
For more information contact:
Janice@trbusiness.com
number of customary conditions and regulatory approval and is scheduled for completion in the final quarter of 2019. The leading Belgian retailer, which
celebrated its 60th anniversary in 2018, operates more than 30 stores, including 25 duty free, fashion and confectionery points of sale at Brussels Airport. Dag Rasmussen, Chairman and CEO
IDF celebrated its 60th anniversary in 2018. OCTOBER 2019
of Lagardère Travel Retail, who declared the takeover, as an ‘important move’ told TRBusiness: “I am very satisfied about the
whole acquisition. It is a company which is very well run, optimised and intent on looking at every possible way to work the business.” IDF fits seamlessly into Lagardère’s
four strategic pillars, which are operational excellence, partner of choice, profitable growth and agile and efficient organisation. Rasmussen concluded: “IDF has really
managed to optimise the business and is a very efficient organisation. It is entrepreneurial with lots of ideas and tests ideas and changes its mind if something doesn’t work. It is very close to the spirit we have.”
TOP 10 OPERATORS 45
Enviable Chinese network Back to China, Lagardère is not only continuing to expand its already enviable Chinese airport store network with existing partners this year. It is also entering new territories while remaining focused on duty paid shops. Speaking to Charlotte Turner,
Managing Editor, TRBusiness around the time of the TFWA’s China Century Conference in March, Eudes Fabre, CEO, North Asia, Lagardère Travel, said the company would open luxury, speciality and food and beverage units at Shanghai Pudong, Beijing Daxing, Zhengzhou and Qingdao Airports this year alone. This will take its tally to 20 Chinese airports by the end of this year. Present in China since 2003,
Lagardère Travel Retail’s business in the country has evolved in a ‘great and very pragmatic way’, according to Dag Rasmussen, Chairman and CEO, who spoke to TRBusiness for the 2019 TFWA China’s Century delegate magazine. Lagardère, which claims to be the
largest international travel retailer in China, entered the market as a magazine distributor 15 years ago. In mainland China, Lagardère is
Official Partner
limited to duty paid opportunities, but this does not make the market
The New Age BuY Paris Duty Free Beauty concept spans more than 600sq m
any less appealing. “The main opportunity is actually
linked with the fact we are not allowed to do duty free and that if we want to do something it has to be different,” said Rasmussen. “The Chinese market is actually
more open and transparent than people make it out to be,” added Fabre. “To run our business in China, we
don’t need partners, even though we have chosen to work with some on select projects such as the one with China Duty Free Group in Hong Kong.” «
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“A spectacular airport terminal environment, strong brand partnerships and our commitment to operational excellence will combine to help establish Beijing Daxing Airport as a new benchmark in airport fashion retail.”
Nathalie Santonja, Executive Vice President Fashion, Lagardère Travel Retail
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